Why are Bitcoin, Ethereum and XRP Prices Rallying Today?

Crypto markets are starting the year on a positive note, with Bitcoin, Ethereum, and XRP all trading higher on Tuesday as fresh money flows back into digital assets.

The overall crypto market value has climbed to around $3.29 trillion, up about 1.2% in the past 24 hours. Most major tokens are in the green, suggesting the rally is broad-based rather than driven by a single coin.

Bitcoin Finds Its Footing After a Rough End to 2025

Bitcoin is hovering near $93,700, extending a rebound that began in the first few days of 2026. The world’s largest cryptocurrency has gained roughly 8% in five days, adding an estimated $135 billion to its market value.

Experts point to heavy short liquidations, worth around $500 million in the past 24 hours, as a driver. Many investors were positioned for further downside after Bitcoin’s weak close to 2025. When prices moved higher instead, those bets were forced to unwind, pushing Bitcoin up faster.

Market analysts say Bitcoin was deeply oversold late last year and is now seeing a natural bounce. For the rally to continue, Bitcoin likely needs to hold above the $94,000 level, which could open the door to a test of $100,000. A slip below $90,000, however, would weaken the current momentum.

Ethereum Rises as Institutions Step Back In

Ethereum is also moving higher, trading around $3,280 after gaining more than 10% over the past week. Compared with Bitcoin, Ether has shown stronger short-term momentum.

A major factor behind the move is demand from exchange-traded funds. U.S. spot Ethereum ETFs recorded roughly $168 million in net inflows, a sign that institutional investors are returning after the holiday slowdown.

If Ethereum can stay above $3,300, analysts say prices could move toward $3,500 to $3,800 in the near term. On the downside, a broader market pullback could send ETH back toward the $3,100 area.

XRP Steals the Spotlight

XRP has been one of the standout performers of the day. The token is trading near $2.37, up almost 11% in 24 hours and more than 27% over the past week. Trading volumes have surged past $8 billion, reflecting strong interest from both traders and investors.

Market participants say XRP is benefiting from a rotation into large-cap altcoins as confidence improves across the market. Like Bitcoin, XRP’s rally has also been fueled by short sellers being forced out of losing positions.