Why Are Bitcoin, Ethereum and XRP Prices Going Up Today?

Crypto markets are in the green on Monday, with Bitcoin, Ethereum and XRP all posting modest gains after weeks of subdued price action. 

Bitcoin is trading around $69,137, up 3% in 24 hours. Ethereum has climbed to $2,131, gaining nearly 4%. XRP is holding near $1.33, up roughly 2% on the day.

Iran Talks Are Moving Markets

The immediate catalyst appears to be geopolitical. Reports emerged Monday that the United States and Iran are discussing a 45-day ceasefire deal that could lead to a permanent end to hostilities. Regional mediators reportedly proposed a two-phase plan as a Tuesday deadline approaches.

This is the fifth deadline in 17 days. Previous extensions on March 21, March 23, March 26 and April 4 each produced brief market recoveries before tensions returned. Experts are watching closely to see whether this round produces a genuine resolution or another postponement.

President Trump added further colour on Monday, explaining that he ordered strikes on Iranian bridges after Iran asked for a five-day delay in direct negotiations. “I felt they were not being serious,” he said.

Institutions Are Still Buying

Institutional demand has remained steady. Spot Bitcoin ETFs absorbed approximately 50,000 BTC in March, the highest monthly pace since October 2025. Strategy added another 44,000 BTC over the same period.

Morgan Stanley also received regulatory approval for a spot Bitcoin ETF this week, connecting roughly 16,000 financial advisors managing a combined $6.2 trillion in assets.

A Busy Week Ahead

Markets have several events to navigate before the week is out, including Fed meeting minutes on Wednesday, February PCE inflation data on Thursday and continued developments on the Iran situation. Any one of these could shift sentiment quickly in either direction.