Tether has announced a $150 million investment in Gold.com, marking a major move to bring physical gold and digital assets closer together. The deal gives Tether around a 12% ownership stake in the precious metals company and strengthens its long-term focus on real-world assets and blockchain-based finance.
The investment will happen in two stages. Tether will first buy $125 million worth of Gold.com shares, followed by an additional $25 million, subject to regulatory approval. As part of the agreement, Tether will also be able to appoint a board member, giving it a say in Gold.com’s future plans.
A key part of this partnership is the deeper integration of Tether Gold (XAU₮) into Gold.com’s platform. XAU₮ is a gold-backed digital token, with each token supported 1:1 by physical gold stored in secure vaults.
This collaboration could allow users to buy physical gold using digital assets, including USDT and XAU₮. By combining Gold.com’s bullion operations with Tether’s global stablecoin network, the companies aim to create a single platform linking traditional gold markets with crypto-based payments.
The timing of the deal comes as gold prices hit record highs, crossing the $5,000 per ounce level. Alongside this rally, interest in gold-backed stablecoins has surged.
Over the past year, the market for gold-backed digital assets has grown from $1.3 billion to $5.5 billion. Tether Gold leads the sector, holding more than half of the total market value. Tether itself reportedly owns around 140 tonnes of physical gold, worth over $23 billion, strengthening its role in hard-asset-backed digital finance.
Founded in 1965, Gold.com operates several well-known precious metals brands, including JMBullion, Monex Precious Metals, GovMint, and Stack’s Bowers Galleries. These platforms have long focused on physical bullion sales and collectibles.
With Tether’s backing, Gold.com plans to expand into digital gold products, stablecoins, and possibly gold leasing and tokenized assets. Company leaders say the partnership supports their goal of becoming a full-service precious metals platform, serving both traditional investors and crypto users.
This investment fits into Tether’s broader diversification strategy. The company reported $10 billion in net profit in 2025 and revealed excess reserves of more than $6.3 billion.
Beyond USDT, Tether has been investing in Bitcoin mining, artificial intelligence, decentralized communications, and now precious metals. The Gold.com deal highlights Tether’s push to position tokenized gold as a modern store of value, blending the stability of physical gold with the speed and flexibility of digital finance.
XAU₮ is a digital token backed 1:1 by physical gold stored in secure vaults, letting users hold and transfer gold on the blockchain.
Yes. The partnership aims to let users buy physical gold on Gold.com using USDT, XAU₮, and other supported digital assets.
It supports Tether’s focus on real-world assets, expanding beyond USDT into tokenized gold and blending traditional finance with crypto.
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