
Metaplanet, a Japanese company, is doubling down on its "Bitcoin-first strategy" by issuing 4 billion yen in bonds to purchase more Bitcoin.
The company's stock price has surged 4,800% in the past year due to its Bitcoin holdings, which generated a $36 million unrealized gain in 2024.
Analysts warn of the risks associated with such heavy reliance on the volatile cryptocurrency market.
Metaplanet, often called “Japanโs MicroStrategy,” is making another big move in its Bitcoin-focused strategy. The companyโs aggressive shift toward crypto has made it one of Japanโs top-performing stocks, soaring an incredible 4,800% over the past year.
In its latest announcement, Metaplanet revealed plans to issue 4 billion yen (about $26.3 million) in ordinary bonds to purchase more Bitcoin.
The companyโs Board of Directors approved the issuance of its 6th Series of Ordinary Bonds on February 10, 2025. The bonds will be sold to EVO FUND, and the raised funds will go toward increasing Metaplanetโs Bitcoin holdings. The company also confirmed that proceeds from stock rights will be used to repay the bonds when they mature.
Metaplanetโs Bold Strategy
A key detail of this bond issuance is that it carries no interest, meaning bondholders wonโt receive periodic payments. This highlights Metaplanetโs commitment to aggressively growing its Bitcoin investments, even without traditional financial incentives.
Metaplanetโs 2024 financial report showed a strong performance from its Bitcoin holdings. The company reported an unrealized gain of $36 million from its 1,761 BTC holdings, which were acquired for $137 million. This underlines its long-term confidence in Bitcoin.
Ambitious Bitcoin Targets for 2025 and Beyond
Metaplanet has set ambitious accumulation goals, aiming to acquire 10,000 BTC by the end of 2025 and 21,000 BTC by 2026. Dylan LeClair, the companyโs Director of Bitcoin Strategy, emphasized this commitment, stating:
โBitcoin is not just an asset; itโs the exit strategy. Weโre here to accumulate and lead, not sell.โ
The Bitcoin Hotel
As part of its crypto-focused strategy, Metaplanet will rebrand its last hotel in Tokyoโs Gotanda district as โThe Bitcoin Hotelโ in 2025. The hotel will host Bitcoin seminars and networking events to strengthen its crypto presence.
However, analysts caution that Metaplanetโs reliance on Bitcoin makes it highly volatile. Rhiannon Ewart-White, an equity analyst at Storm Research, notes that while the company is profitable through its hotel operations, a downturn in crypto markets could impact its financial stability due to its heavy dependence on BTC.
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