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- Anjali Belgaumkar
Anjali Belgaumkar
Writer by choice, CryptoCurrency Writer, and Researcher by chance. Currently, focusing on financial news and analysis, as well as cryptocurrency news and data. One may not call me a crypto “Enthusiast” but trust me I'm getting there.
- Reviewed by:
Qadir AK
Qadir Ak is the founder of Coinpedia. He has over a decade of experience writing about technology and has been covering the blockchain and cryptocurrency space since 2010. He has also interviewed a few prominent experts within the cryptocurrency space.
- Jul 26, 2025 11:07 UTC
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Fact Check: Has Ripple Really Hired Hollywood Star Sydney Sweeney to Promote XRP?
Another day, another rumor catches fire in the XRP community, and this time involving Hollywood star Sydney Sweeney. A viral social media post claims, “Breaking: Sydney Sweeney hired by Ripple to promote $XRP in their next marketing campaign. $XRP is going to teleport to $568.” The post quickly got traction, with some investors celebrating the idea and others calling it out as fake news.
So, is there any truth to this claim? As of now, there has been no official confirmation from Ripple or anyone associated with the company. There’s been no press release, no verified statement, and no sign that Sweeney is involved with Ripple in any capacity.
So, Where Did this Rumor Come From?
The origin of the rumor might allegedly tie back to Sweeney’s recent collaboration with American Eagle Outfitters. On July 23, the fashion brand launched a bold denim campaign titled “Sydney Sweeney Has Great Jeans.” The campaign, which featured AI-generated try-ons and massive billboards across Times Square and Las Vegas, quickly went viral. American Eagle’s stock price jumped over 20 percent in a day, adding around $400 million to its market value.
This success story quickly became a trending topic on social media and Reddit forums. Retail traders praised Sweeney’s influence and speculated that more brands might want to ride the wave of her popularity. That’s possibly how the idea of Ripple hiring her emerged, despite no actual link between the two.
The American Eagle campaign was clearly designed to appeal to Gen Z audiences, and it worked. But in Ripple’s case, there is no indication that a celebrity-driven marketing push is on the way, at least not with Sweeney.
Rumors like this tend to pop up often in the crypto space, where price movements and hype can be influenced by even the smallest bits of speculation. For now, the Sydney Sweeney-Ripple connection remains nothing more than a rumor.
Conclusion
| Claim | SYDNEY SWEENEY HIRED BY RIPPLE TO PROMOTE $XRP IN THEIR NEXT MARKETING CAMPAIGN |
| Verdict | ❌ False |
| Fact-Check by Coinpedia | As per Coinpedia research and a review of official sources, there is no credible or verifiable evidence linking SYDNEY SWEENEY HIRED BY RIPPLE TO PROMOTE $XRP Until an official statement is released by either Ripple Labs or the Sydney Sweeney, this remains just a rumor. |
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