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- Nidhi Kolhapur
Nidhi Kolhapur
Nidhi is a Certified Digital Marketing Executive and Passionate crypto Journalist covering the world of alternative currencies. She shares the latest and trending news on Cryptocurrency and Blockchain.
- Reviewed by:
Zafar Naik - Nov 11, 2025 11:09 UTC
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Coinbase Launches Token Sale Platform for Investors Ahead of MON Launch
Coinbase launches new token sale platform for investors, providing early access to tokens
The first sale features MON, debuting next week
The sale introduces full transparency, with market makers, loan sizes and execution periods disclosed
Coinbase has announced the launch of a new token sales platform that will let everyday investors buy digital tokens even before they are officially listed on its exchange.
The move is designed to make token launches more fair, transparent, and accessible.
Read on to know more about the details.
Monthly Token Sales Open to All
Under this initiative, Coinbase will host roughly one token sale per month, where investors can submit purchase requests during a one-week window. The token sales prioritizes broad participation over large holders. Smaller orders are filled first, and users who sell within 30 days may get reduced allocations in future sales, rewarding long-term supporters. Payments will be made in USDC.
The first token to launch on the platform will be MON, the native token of the Monad blockchain.
The token sale runs from November 17–22, 2025. It will offer up to 7.5 billion tokens, about 7.5% of the total supply, priced at $0.025 each, with an implied valuation of the project at roughly $2.5 billion.
To participate, users should have verified Coinbase accounts and meet the platform requirements.
Strict Rules in Place
Coinbase’s framework introduces strong transparency requirements. Issuers must provide clear disclosures about their project, team, and tokenomics. Founders and affiliates are restricted from selling tokens for six months after the sale.
Issuers pay a fee based on funds raised – investors, however, won’t pay for participation.
How MON Tokens Will Be Distributed
The MON token’s total supply is capped at 100 billion MON tokens, with 49.4B (49.4%) unlocked at mainnet launch. The token distribution is as follows:
- Ecosystem development: 38.5%
- Team: 27%
- Investors: 19.7%
- Public sale: 7.5%
- Category Labs Treasury: 4%
- Airdrop: 3.3%
Monad remains focused on growth and community participation.
Token Sale Brings More Transparency
The MON token sale reveals a new level of transparency for a crypto launch. It’s the first large-scale issuance to fully disclose its market makers, loan sizes, and execution periods.
The issuer, MF Services (BVI) Ltd., has signed token loan agreements with top market makers like Auros and Wintermute. A third-party monitor, Coinwatch, will track how these tokens are used, including checking for idle balances.
The issuer also plans to use a small portion of the total MON supply, about 0.2%, to provide initial liquidity on decentralized exchanges (DEXs). This is a small, short-term measure to make it easier for people to buy and sell MON and help keep prices stable.
A Strong Comeback for Public Token Sales
Coinbase notes that this initiative is meant to solve a common problem for new crypto projects, which is getting tokens into the hands of real users while still building market liquidity.
This marks the first time since 2018 that U.S. investors can easily join public token sales, after years of regulatory uncertainty around ICOs.
Coinbase is clearly setting a new standard for how projects go to market, by creating a balanced and transparent token sales platform for both issuers and users.
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FAQs
It lets verified users buy tokens before listing, with fair allocation, transparency, and rewards for long-term holders.
The MON token sale runs from November 17–22, 2025, offering up to 7.5 billion tokens at $0.025 each.
MON tokens are distributed to ecosystem development, team, investors, public sale, treasury, and airdrops.
Verified Coinbase users meeting platform requirements can submit orders during the one-week sale window.
Issuers disclose teams, tokenomics, market makers, and loans, while third-party monitors track token usage.
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