The Smarter Web Company (SWC) has launched “Smarter Convert,” a $21 million, interest-free Bitcoin-denominated convertible bond fully subscribed by institutional investor TOBAM. The bond offers 98% downside protection if unconverted after 12 months and converts into equity at a 10% premium to the £1.95 reference share price. A forced conversion occurs if shares trade over 50% above the strike price for 10 consecutive days. This innovative capital raise adds flexibility to SWC’s Bitcoin treasury strategy in the UK market.