World Liberty Financial’s native token WLFI, backed by the Donald J. Trump family, has shown strong momentum despite weakness in the broader crypto market. In the last 24 hours, WLFI price has jumped nearly 10% and is trading around $0.109, pushing its market cap close to $2.91 billion.
This has raised questions among traders, why is WLFI Price Up Today?
One of the biggest reasons behind the price rise is heavy buying activity from a large investor. Blockchain analytics platform Lookonchain reported that a new wallet was recently created and funded with 10 million USDC.
Meanwhile, the wallet immediately used this capital to buy WLFI tokens.
So far, this investor has purchased around 47.6 million WLFI tokens at an average price of $0.109. The wallet still holds about 4.83 million USDC, which suggests more buying could happen soon.
Another major factor driving the rally is a massive increase in trading activity. WLFI recorded more than $227 million in trading volume in just 24 hours. This is almost a 100% jump compared to previous days.
Even though WLFI is still down about 52% over the past year, this sudden spike shows that momentum is returning to the token.
Another key reason fueling the rally is growing excitement around the World Liberty Forum. World Liberty Financial has announced that it will host a major event on February 18, 2026, at Mar-a-Lago in Palm Beach.
The forum is expected to bring together influential leaders from finance, technology, and policy. Big names from organizations like Goldman Sachs, Franklin Templeton, the CFTC, and even FIFA are expected to attend.
However, any announcement from this event could push the WLFI token price up.
Looking at the daily chart, WLFI has been moving inside a broad horizontal range for several months. Price has repeatedly failed to break above the $0.18 price level, leading to multiple pullbacks.
Now the token has returned to what traders call a demand zone, an area where buyers previously stepped in with strong volume. This lower band around $0.08 has acted as a floor before, and price reaction here is often important.
If the base holds, a sharper recovery move could develop, possibly starting a new upward trend phase towards $0.24. If it fails, WLFI could slip into a lower range again.
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