PwC is making a major shift to grow its digital asset business after years of caution, driven by clearer US regulations and new stablecoin laws. PwC US leader Paul Griggs says the GENIUS Act, which sets federal rules for stablecoins, and a more supportive regulatory climate have boosted confidence in crypto and created new opportunities for audit, consulting, and advisory work. He also expects asset tokenization to keep expanding and wants PwC to remain tightly involved in building and supporting this growing ecosystem.
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