XRP Rally Alert? New ETF Launch Could Act As Catalyst

A new exchange-traded fund linked to XRP is reportedly set to enter the U.S. market. The Kurv XRP Enhanced Income ETF, launched under the Kurv ETF Trust, is expected to go live around March 11, 2026, following its filing with the U.S. Securities and Exchange Commission. The ETF will allow investors to gain exposure to XRP through traditional brokerage platforms without directly buying the cryptocurrency.

Interest in XRP investment products has been rising steadily. Over the past week, XRP ETFs recorded about $19 million in inflows, pushing total assets under management close to $1.1 billion. 

Earlier in February 2026, XRP exchange-traded products attracted more than $106 million, bringing total inflows this year to around $153 million. With demand for XRP ETFs rising, the question now is: will it push the XRP price higher? 

Let’s dive in!

XRP Price Stays Under Stress

At the time of writing, XRP is trading near $1.39, with a 24-hour trading volume of around $2.6 billion. The token has seen a slight decline of about 1% in the past hour, while daily movement shows a modest 3% change.

XRP currently has around 61.2 billion tokens in circulation out of a maximum supply of 100 billion, making it a deflationary cryptocurrency. Most of the recent trading activity has taken place on centralized exchanges, which accounted for the entire $2.6 billion daily volume.

Historically, XRP reached its all-time high of $3.84 in January 2018, while its all-time low was $0.0028 in July 2014. Despite being significantly below its peak, the token has still delivered a massive long-term recovery from its early price levels.

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Long-Term Price Outlook

However, Crypto analyst Egrag Crypto believes XRP could still see a strong rally if it holds support near the 100-day exponential moving average (EMA). In previous market cycles, XRP often formed a bottom around this level before starting a major uptrend.

For example, during the 2017 bull run, XRP jumped from about $0.0056 to $3.31, while in 2021 it rose from roughly $0.21–$0.32 to $1.96 after touching similar support levels.

With XRP currently trading around $1.38, analyst say the asset may again be approaching a similar macro support zone. Based on Fibonacci expansion levels, potential long-term targets range between $6 and $9, while a more bullish market cycle could push the price as high as $20–$25.

Can the ETF Trigger a Rally?

The launch of the Kurv XRP ETF could help expand institutional access and increase liquidity around XRP. However, the immediate price impact may depend on overall market sentiment and whether XRP can break key resistance levels in the coming weeks, as suggested by Egrag.

If demand continues to grow and technical resistance levels are cleared, the ETF launch could become an important catalyst for XRP’s next major price move.

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