Billionaire founder Elon Musk’s X is exploring stablecoins as a new way to pay creators, with Circle’s USDC reportedly among the options being considered. The move will change how X sends rewards to its global creator base while also bringing crypto payments closer to Musk’s wider plan to turn X into an everything app.
As per the sources, X is looking at stablecoins such as USDC to pay royalties and rewards to influencers and content creators.
The move comes as X works on its Original Content Rewards Program, which is replacing its older ad based reward system.
Instead of mainly paying based on views and ad income, the new program aims to reward users for original reporting, ideas, and creative content.
Stablecoins could make these payments easier, especially for creators living outside the U.S.
X has a global creator base, making traditional bank payments harder and more costly. Meanwhile, cross border transfers can take time and may also come with high fees.
Stablecoins could allow X to send smaller payments faster and across borders without relying fully on local banking systems.
While the total stablecoin market has grown to more than $301 billion, showing how widely digital dollars are now being used for payments and transfers.
If X chooses USDC, it would also give Circle another major use case for its stablecoin.
The stablecoin idea also fits Musk’s plans for X. Musk has repeatedly talked about turning X into an “Everything App” where users can communicate, shop, and manage money from one platform.
That plan is already moving forward through X Money, which is being built as X’s payments system. The company has secured payment licenses in the U.S. and partnered with Visa on digital wallet services.
SpaceX has used stablecoins for some Starlink payments in emerging markets, showing that Musk’s companies are already exploring crypto for cross-border transactions.
Despite the growing talks over Elon Musk’s opting for stablecoins for payment, X has not officially announced a USDC based creator payment system.
The company has not revealed how the system would work, when it could launch, or whether USDC will ultimately be selected.
For now, the plan remains unconfirmed.
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