XRP Price today surged r 2.94% to $2.48 over the past 24 hours, outperforming the broader crypto market, which saw a modest 0.9% gain. The rally comes amid growing institutional interest, fueled by Ripple’s recent strategic moves and market developments.
On October 24, Ripple finalized its acquisition of prime brokerage Hidden Road, rebranding it as Ripple Prime. This marks Ripple as the first crypto firm to operate a global multi-asset prime brokerage, providing institutions with direct access to XRP, Ripple USD, and RLUSD for cross-border settlements and collateral. Integration with Ripple’s custody and payment infrastructure is expected to accelerate XRP adoption across more than 300,000 FX derivatives markets.
The launch follows Ripple’s aggressive expansion, with five major acquisitions since 2023, highlighting the company’s push into institutional finance. Key indicators to watch include RLUSD stablecoin adoption on Ripple Prime, which could further strengthen XRP’s utility in traditional markets.
Institutional demand for XRP is also reflected in derivatives activity. Since May 2025, XRP options have reached $26.9 billion in notional volume, averaging $213 million per day, while 567K options contracts traded versus a daily spot volume of 600 million XRP.
Also Read : XRP ETF Timeline Explained: Will The Price Hit New ATHs?
Meanwhile, the first U.S. XRP ETF, ECARP, has surpassed $100 million in assets under management (AUM), offering regulated exposure to XRP and attracting interest from hedge funds and wealth managers.
CME-listed XRP derivatives have seen open interest rise to 10,100 contracts, indicating growing institutional participation. Analysts suggest that ETF inflows could reduce sell pressure, further supporting XRP’s price.
From a technical standpoint, XRP reclaimed the $230 support level, where 70% of recent volume was traded. The RSI (14) sits at 39.69, indicating neutral momentum, while the MACD nears a bullish crossover.
Fibonacci retracement shows 38.2% at $250, aligning with the EMA 30 at $261, suggesting that a break above $261 could target $273.
However, traders should note potential risks, with 6 million XRP moved to exchanges in the past week, signaling possible selling pressure from whales.
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