Robert Kiyosaki Reveals Why He’s Buying Bitcoin at $77,000

Robert Kiyosaki, author of Rich Dad Poor Dad, is sticking to his Bitcoin strategy—even as the cryptocurrency sits at $77,000. While many investors wait for a “better price,” Kiyosaki’s approach is straightforward: buy and hold as many coins as possible, no matter the cost.

Here’s why he’s ignoring the hype and focusing on building long-term wealth.

Kiyosaki’s Early Bet on Bitcoin

Kiyosaki started buying Bitcoin when it was priced at just $6,000. Today, he owns 73 Bitcoins, showing his commitment to the asset despite short-term price swings. For Kiyosaki, it’s not about waiting for the best price; it’s about accumulating as many coins as possible, no matter what.

Kiyosaki has set a goal to own 100 Bitcoins by next year. His reasoning? Accumulating as many Bitcoins as possible is the key to true wealth. While other investors focus on timing the market, Kiyosaki prioritizes the quantity of Bitcoin in his portfolio, regardless of its price.

Why Price Doesn’t Matter—It’s About Holdings

In a recent tweet, Kiyosaki compared Bitcoin to his past investments in gold and silver. He remembers buying silver at $1 per ounce and continuing to purchase it even when the price rose to $32 per ounce.

He also kept buying gold, even when it seemed expensive. For Kiyosaki, the total amount of an asset you own matters more than the price at which you buy it.

Bitcoin as Real Money

For Kiyosaki, Bitcoin is more than a speculative investment; it’s “real money.” He believes building wealth isn’t about timing the market, but about consistently accumulating assets. His strategy isn’t about waiting for the price to drop—it’s about buying consistently over time.

Kiyosaki’s investment strategy is a model of diversification. Along with Bitcoin, he owns income-producing real estate and gold-producing mines. This broad range of assets ensures he isn’t relying on just one source of wealth, but building a portfolio that can weather economic changes.

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While many wait for Bitcoin prices to fall, Kiyosaki focuses on the bigger picture. His strategy is about consistent accumulation, not chasing a lower price. His goal is simple: own 100 Bitcoins by next year, regardless of market conditions.

A Simple Strategy for Building Wealth

Although Kiyosaki wishes Bitcoin were still priced at $10 per coin, he knows that “wishing” won’t make him richer. His advice is simple: focus on owning more Bitcoin, not waiting for the price to drop. By buying consistently, he’s building a strong foundation of assets that will pay off in the future.

Kiyosaki’s strategy is a reminder that wealth isn’t built in a day—it’s the result of consistent, long-term choices.