Michael Saylor’s Strategy Raised $466.7M But Bought Zero Bitcoin

Michael Saylor’s Strategy raised nearly $467 million last week by selling MSTR shares, but unlike its usual strategy, the company did not buy any Bitcoin. Instead, the company increased its cash reserve to a record $3 billion, leaving investors wondering whether Saylor is preparing for a bigger Bitcoin dip to buy BTC.

Strategy Raises $466.7M After Selling Class A Stocks

According to Strategy’s latest SEC filing, the company sold 4,818,781 Class A MSTR shares between July 6 and July 12, raising $466.7 million through its at-the-market (ATM) offering program.

Interestingly, Strategy did not sell any of its preferred shares, including STRC, STRF, STRK, or STRD, during the same period.

More importantly, despite raising fresh capital, the company did not purchase any Bitcoin. As of 13 July, Strategy still holds 843,775 BTC, acquired for about $63.69 billion at an average purchase price of $75,476 per Bitcoin.

The filing also showed that Strategy’s U.S. dollar reserve increased to a record $3 billion, up by roughly $450 million.

Why Didn’t Strategy Buy Bitcoin?

For years, Strategy has followed a simple playbook, raise capital and quickly convert it into Bitcoin. This time, however, the company chose to hold cash instead.

The decision comes shortly after Strategy on 6th July announced it sold around $216 million worth of Bitcoin to strengthen its liquidity position.

Many market participants believe that Strategy could be waiting for a better buying opportunity if Bitcoin sees another sharp correction.

Others believe the move is linked to Strategy’s growing preferred stock business. Holding more cash strengthens the balance sheet, helps cover dividend payments and debt obligations, and provides greater confidence to investors holding products like STRC.

Strategy’s Treasury Continues to Grow

Along with its Bitcoin holdings, Strategy now holds one of its largest cash positions ever.

The company reported:

• 843,775 BTC in reserves.
• Around $3 billion in cash reserves.
• About $450 million was added to cash during the latest reporting period.

The company also still has significant room to raise more capital, with over $23.7 billion remaining under its MSTR at the market offering program.

For now, Strategy appears to be taking a more flexible approach to treasury management. Rather than converting every dollar into Bitcoin immediately, the company is building liquidity that could be deployed if market conditions become more attractive.

• BTC$ 79,024.62(1.59%)

microstrategy microstrategy   Strategy, formerly MicroStrategy, is an American firm that produces enterprise software solutions and is among the top global corporations holding a Bitcoin stockpile. Strategy was founded in 1989 by Michael Saylor, Thomas Spahr, and Sanju Bansal. The firm specializes in producing enterprise analytics, business intelligence (BI), cloud-native data platforms, and AI-driven decision intelligence solutions.   The company rebranded from MicroStrategy to Strategy in February 2025 to reflect its transformation into a corporation based on two main pillars – enterprise analytics software and treasury Bitcoin reserves. Though the firm's software operations continue to help organizations make sense of their data, Strategy became famous worldwide for adopting Bitcoin as its primary reserve currency in 2020.   Microstrategy Details:   Attribute Details Company Name Strategy (formerly MicroStrategy Incorporated) Stock Symbol MSTR (Nasdaq) Primary Products Strategy One, Strategy Cloud, HyperIntelligence, AI-powered Business Intelligence Solutions Bitcoin Treasury One of the world's largest corporate Bitcoin holders First Bitcoin Purchase August 2020 Bitcoin Strategy Long-term Bitcoin treasury reserve strategy Revenue Source Software subscriptions, cloud services, product licenses, support services, and digital asset strategy Deployment Options Cloud, On-premises, Hybrid AI Capabilities AI-powered analytics, automated insights, and enterprise intelligence Supported Platforms Web, Desktop, Mobile Global Presence Customers in more than 100 countries Exchange Listing Nasdaq Market Focus Enterprise Business Intelligence and Digital Asset Treasury Management Investor Relations Available through the ⁠Strategy Investor Relations portal   Key Features of Strategy:   Enterprise business intelligence and analytics platform. Strategy Mosaic universal semantic layer. AI-ready data governance framework. Embedded analytics for enterprise applications. Natural language querying powered by AI. Enterprise reporting and interactive dashboards. Support for more than 200 cloud and on-premises data sources. REST APIs and developer integrations. Smart Caching and query optimization. Enterprise-grade role-based access control (RBAC). Cloud, hybrid, and on-premises deployment options. Corporate Bitcoin treasury management strategy.   MicroStrategy Milestones:   Year Achievement 1989 Michael Saylor and Sanju Bansal founded MicroStrategy. 1992 Secured a major enterprise analytics contract with McDonald's. 1998 Listed on Nasdaq under the ticker MSTR. 2020 Became the first publicly traded company to adopt Bitcoin as its primary treasury reserve asset. 2021 Continued Bitcoin accumulation through convertible note offerings. 2025 Rebranded from MicroStrategy to Strategy and launched the Strategy Mosaic platform as the company's flagship semantic layer.     MicroStrategy Core Products & Services:   Strategy One – An AI-powered enterprise analytics platform that combines business intelligence, reporting, dashboards, and governed AI into a single solution. Strategy Mosaic – A semantic layer for all enterprises that enables integration of data across the cloud, on-premise, and hybrid deployments without transferring any data. Cloud Platform – Cloud-based platform with analytics services built-in. Strategy Workstation – A centralized administration and development tool for managing projects, users, and system configurations. Strategy Library – A web and mobile portal that provides users with access to reports, dashboards, documents, and collaborative analytics. Platform Analytics – Monitors platform performance, system health, and user activity to optimize enterprise analytics operations.   info@microstrategy.com Business Intelligence

Michael Saylor Michael Saylor at microstrategy Michael Saylor is an American technology entrepreneur who leads enterprise software development and serves as a top supporter of Bitcoin adoption for businesses. As MicroStrategy's co-founder and executive chairman, he created corporate interest in digital assets through his development of Bitcoin investment methods, institutional Bitcoin adoption strategies, and corporate Bitcoin treasury management systems.   Quick Facts:   Category Details Full Name Michael J. Saylor Born February 4, 1965 (Lincoln, Nebraska, U.S.) Nationality American Profession Entrepreneur, Executive Chairman of Strategy (formerly MicroStrategy) Political Role None; focuses on Bitcoin Advocacy and corporate treasury policy. Crypto Stance Maximalist & Institutional Architect: Promotes Bitcoin as "Digital Energy" and the ultimate global reserve asset.     Career Overview:   Michael Saylor is best known as the co-founder and long-time leader of MicroStrategy, one of the earliest enterprise analytics software companies to list on the NASDAQ. In 2020, he transformed the company’s financial strategy by converting corporate reserves into Bitcoin, which made MicroStrategy the biggest publicly traded company that owns Bitcoin. The move positioned Saylor as a leading voice in institutional cryptocurrency adoption, which affected corporate treasury management practices, digital asset investment methods, and market perceptions of Bitcoin as a permanent value storage asset.   Career Timeline:   1989 – Business Beginnings: Co-founded MicroStrategy with Sanju Bansal. Focused on data analytics and BI software. 1998 – Public Expansion: MicroStrategy went public on NASDAQ. Expanded analytics to global clients. 2000 – Market Setback: Faced dot-com accounting scrutiny. Rebuilt enterprise software business. 2010 – Data Leadership: Established MicroStrategy as a major BI provider for enterprises and governments. 2020 – Bitcoin Strategy: Launched corporate Bitcoin treasury. Converted reserves to BTC. 2021 – Bitcoin Advocacy: Promoted institutional BTC adoption to execs, funds, and banks. 2022 – Leadership Shift: Stepped down as CEO. Became Executive Chairman, focused on Bitcoin. 2023–2024 – BTC Expansion: Grew holdings via debt, notes, and equity to boost reserves.   msaylor@microstrategy.com EntrepreneurCrypto and Blockchain ExpertAuthor