Will GameStop Buy Bitcoin Just Like Strategy? Crypto Market Reacts

Strategy (previously, MicroStrategy), the public company with the largest Bitcoin holdings, has been making bold moves in the crypto space. With 478,740 BTC under its belt, the company has cemented itself as a major force in the Bitcoin market. While it first started buying in 2020, it ramped up its strategy in 2024, adding a staggering 257,259 BTC last year alone.

Recently, it openly called for top companies, even Microsoft, to follow its Bitcoin playbook. And here’s where things get interesting. Rumors are swirling that GameStop could be the next big name to adopt this strategy.

The market is already reacting, and investors are paying close attention. Here’s what’s happening and why it matters.

Bitcoin Buzz Boosts GameStop Stock

On February 8, GameStop CEO Ryan Cohen published a photo, which shows him standing beside Strategy co-founder Michael Saylor Michael Saylor   Michael Saylor is a US-based entrepreneur and Bitcoin Advocate. He is the founding member of MicroStrategy (now Strategy), a development company that focuses on cloud-based services. He urges investors to invest in Bitcoin and shares new updates on Bitcoin on his X account.   His firm, Strategy, now makes Bitcoin its primary reserve and stockpiles Bitcoin frequently. He has attended several events like the Bitcoin Conference 2025 to advocate for Bitcoin and its future growth.   Quick Facts   Full Name Michael J. Saylor Birth 04-02-1965 in Lincoln, Nebraska Nationality American Education BS from MIT Known for Bitcoin Advocacy   Michael Saylor – Career Timeline 1996: Named "Washington High-Tech Entrepreneur of the Year"   1998: MicroStrategy went public through an IPO   2021: Became a top Bitcoin advocate and urged its adoption.   msaylor@microstrategy.com EntrepreneurCrypto and Blockchain ExpertAuthor  

Following the buzz, GameStop’s stock (GME) saw a sharp increase. On February 10, the first trading day after the post, GME jumped 6.31%. The rally continued on February 11, briefly pushing the price up to $27.76. Today, GME has gained another 2.25%, adding to investor excitement.

GameStop’s Crypto History

GameStop was once actively involved in the Web3 space, even launching its own NFT marketplace. However, due to regulatory challenges, the company was forced to shut down its crypto ventures last year.

Now, the situation may be changing. In late 2024, the U.S. political landscape shifted in favor of crypto when pro-crypto leader Donald Trump Donald Trump   Donald J. Trump is a US-based business tycoon,  pro-crypto politician, and 47th (present) President of the United States. He comprehends the significance and needs of the modern fintech world, and people look up to him as a dominant pro-crypto politician.   Once doubtful about Bitcoin's dominance, he said in a tweet in 2019, “I am not a fan of Bitcoin", but now has a significant amount of cryptocurrency holdings in his pool. He has also signed an Executive Order to establish a Strategic Bitcoin Reserve, which highlights his commitment to the future of cryptocurrency.   Quick Facts   Full name Donald John Trump Birth 14-06-1946, New York, United States Nationality American Education BS from the University of Pennsylvania Famous For Business, Politics   Donald Trump - Career Highlights & Events   2016 – Elected as the 45th President of the United States from the Republican Party.   2017 – Signed the Tax Cuts and Jobs Act, impacting investment environments   2019 – Slammed crypto king Bitcoin on X, calls it "not money".   2025 – A gala party was hosted by him for the top 220 Trump meme coin holders.   President defeated Kamala Harris, whose administration had been more skeptical of digital assets. If GameStop is considering a return to crypto, the expected regulatory clarity under the Trump administration could be a major factor in its decision.

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The Meme Stock Factor

GameStop is widely known as a meme stock, meaning its price is often influenced by online discussions and retail investor enthusiasm.

At the start of this week, GME was trading at $25.50. Over the past five days, the stock has risen 5.57%, including a 1.35% increase in the last 24 hours. As of now, GME stands at $26.34, with investors closely watching for further developments.

If history has taught us anything, it’s that GameStop thrives on surprises. Whether Bitcoin is next remains to be seen, but the market is already reacting.