Intelligent Alpha, a firm known for using AI to power investment strategies, is now turning its attention to Bitcoin. In a recent interview with CoinDesk, the company revealed it has started experimenting with trading the world’s largest cryptocurrency.
The aim is to use AI to set effective trading targets, marking a bold move for a firm primarily focused on traditional finance.
The firm relies on a trio of AIs: ChatGPT, Claude, and Gemini, and implements their decisions, even if they sound counter-intuitive. Notably, the models have a great track record so far.
While the firm has focused on traditional finance so far and mostly kept away from crypto, Doug Clinton, the CEO noted that he started experimenting with bitcoin specifically in the last five months. The objective was for the AI to set useful targets to trade the world’s top cryptocurrency.
“In the bull case, which was a Trump win and a more favorable regulatory environment, AI saw that bitcoin could maybe go to $140,000. Maybe that’s the scenario we’re working toward right now.”
Unlike other firms that use AI as a support tool for human analysts, Intelligent Alpha takes a different route—it allows its AIs to lead the decision-making process. Clinton believes this hands-off strategy lets the technology deliver its best results.
Although the firm has experimented with other AI models like Grok and Lama AI, Clinton said limiting the “investment committee” to ChatGPT, Claude, and Gemini has proven the most effective setup.
Success Beyond Crypto
Intelligent Alpha’s AIs have already demonstrated their value in traditional markets. The firm has made successful bets on Asian stocks and chipmaker Nvidia, thanks to the models’ ability to predict key macroeconomic events.
For example, Clinton pointed out that the AI accurately predicted Donald Trump’s re-election—a sign of its strength in interpreting complex scenarios. While not every bet has been a win, mistakes have been relatively minor, he said.
Despite its interest in Bitcoin, Intelligent Alpha’s focus on crypto remains limited due to the lack of robust data. Clinton suggested that Grok, an AI model widely used on X (formerly Twitter), could eventually play a role in the firm’s crypto analysis.
“The question that we’re exploring here is, what can we do with AI that would maybe be unique and different and stand out a little bit. To find a unique way to use AI to identify breakout crypto projects, that would be a really cool way to use the tech.”
Intelligent Alpha is betting on AI to uncover the next big opportunity—will crypto be its crown jewel?
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