Nike Steps Away From Web3 With RTFKT Exit

Published by

Sohrab Khawas

January 7, 2026

Nike Steps Away From Web3 With RTFKT Exit

Nike has quietly sold its digital products subsidiary RTFKT, which it acquired in 2021 as part of a push into NFTs and virtual sneakers, marking the end of its Web3 services announced earlier in 2025. The buyer and terms were not disclosed, but the move comes amid broader strategic shifts at Nike. Reports of the sale triggered a 195% surge in RTFKT’s market activity. Following news of the sale, Clone X NFT floor prices jumped significantly, sparking renewed optimism among holders and traders.

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Sohrab Khawas

Sohrab is a passionate cryptocurrency news writer with over five years of experience covering the industry. He keeps a keen interest in blockchain technology and its potential to revolutionize finance. Whether he's trading or writing, Sohrab always keeps his finger on the pulse of the crypto world, using his expertise to deliver informative and engaging articles that educate and inspire. When he's not analyzing the markets, Sohrab indulges in his hobbies of graphic design, minimal design or listening to his favorite hip-hop tunes.

Published by

Sohrab Khawas

Tags: Crypto news