Zora, the popular NFT platform built on Ethereum, is gearing up for a major milestone. On April 23, 2025, it will officially launch its native token, ZORA, and to mark the occasion, it’s giving away 1 billion tokens in a massive airdrop worth around $30 million – making up around 10% of the total supply.
It’s one of the biggest token giveaways we’ve seen this year, aimed at rewarding the creators, collectors, and developers who’ve been part of Zora’s journey so far. But there’s more to this launch than just free tokens. From pre-market trading to Binance’s surprise involvement, there’s a lot happening!
Here’s what you need to know before ZORA goes live.
To qualify for the airdrop, users must have interacted with Zora during one or both of the following periods:
If you were active during either timeframe, you may be eligible to claim ZORA tokens.
Binance Backs ZORA With Bonus Airdrop
Adding to the buzz, Binance is throwing its support behind the launch. Through its Binance Alpha program, the exchange will distribute an extra 4,276 ZORA tokens to each user who spent at least $50 on Zora between March 22 and April 20, 2025.
This added boost from Binance is expected to help Zora gain traction in the broader market from day one.
Even ahead of the official launch, ZORA tokens are trading on pre-market platforms at around $0.03. At this rate, the airdrop’s total value comes to about $30 million. With a total supply of 10 billion tokens, the platform’s fully diluted market cap could reach $300 million once the token is fully live.
Here’s how the ZORA token supply will be distributed:
Despite the excitement, not everyone is convinced. Some in the crypto community have raised concerns about how the tokens are being distributed. Critics argue that 65% of the supply is going to insiders — the team, early investors, and the treasury — leaving retail users with a relatively small share.
Well-known on-chain investigator ZachXBT and others have questioned the purpose of the token, pointing out that it currently doesn’t offer any governance rights. Some believe Zora’s decision to label the token as “for fun” could be a way to avoid regulatory challenges, but others worry it might create confusion or reduce user confidence.
With a high-profile airdrop, strong exchange support, and pre-launch market interest, Zora is clearly aiming for a big splash. But whether ZORA becomes a meaningful part of the crypto ecosystem or ends up as just another short-term token launch will depend on how the project evolves after the hype settles.
One thing is certain — all eyes are on April 23.
Ensure you interacted with Zora during the eligibility periods, then follow official Zora channels for claim details on launch day.
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