XRP price is currently down and is trading below $2.50. However, XRP faces two main factors that could shape its price over the next 12 months: possible ETF approval and growing corporate interest in holding XRP.
Analyst Crypto Sensei said the market is awaiting for spot XRP ETFs. Approval could increase buying activity.
XRP has low liquidity on exchanges. Small inflows or outflows can change the market cap by 50 to 100 times. Retail investors own around $2 billion XRP. Ripple holds $35 billion in escrow and another $5 to $7 billion for on-demand liquidity. Most of the supply is held by institutions.
Sensei said large inflows could reduce price swings. Investors should not expect extreme price jumps. The market could grow steadily once liquidity increases.
Several companies are buying XRP for their balance sheets. Reliance Global bought $17 million in September. Gumi in Japan added $13.5 million. Vivo Power purchased $100 million through BitGo. Other companies, including Trident Digital Tech and Webus, have made large acquisitions. Smaller firms like Nature’s Miracle and Hyperscale Data also added XRP.
Sensei said banks and financial institutions have not yet joined in. Once regulation is clear, more companies could start holding XRP. Limited supply and growing demand could influence the price.
“We haven’t seen major banks or financial institutions make these moves yet,” he said. “Once regulation is clear and companies feel confident, this could create a real supply problem. That’s when things could get interesting.”
The analyst also said that many of these companies are not building decentralized applications or new networks. Instead, they are holding XRP as a treasury asset to strengthen their balance sheets and attract investors — similar to how Bitcoin was used by early corporate treasuries.
He compared the current phase of XRP adoption to the early stages of Ethereum and Bitcoin corporate investments. “If we start seeing this pattern spread globally, XRP could become a common asset for company reserves,” he said. “And that kind of adoption can quietly build momentum behind the scenes.”
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