News View Non-AMP

Walmart-Owned Fintech Firm OnePay To Offer Crypto Trading and Custody Features

Published by
Nidhi Kolhapur

Cryptocurrency is steadily gaining ground in the U.S., with more people and businesses exploring digital assets for payments, savings, and everyday transactions. Some fintech platforms are quietly preparing to integrate crypto into their apps, hinting at a future where digital assets become part of mainstream finance.

Walmart-Backed App Adds Crypto Trading

OnePay, a fintech company majority-owned by Walmart, is gearing up to let users trade and hold cryptocurrencies through its mobile app, CNBC reported. Later this year, OnePay users will be able to buy, sell, and hold Bitcoin and Ethereum, with support from the crypto startup Zerohash.

OnePay is integrating cryptocurrency as a core part of its “everything app” for digital finance. The firm has steadily expanded its offerings in its bid to become a U.S. version of a super app like WeChat. 

Notably, it already offers high-yield savings accounts, credit and debit cards, buy-now-pay-later loans, and even wireless plans.

Simplifying Payments

With the ability to hold Bitcoin and Ethereum directly in the OnePay mobile app, users could convert their digital assets into cash and then use those funds to make purchases in stores or pay off their card balances.

Crypto adoption is gaining increased momentum in the U.S under Trump administration. Even before adding crypto, OnePay is already making waves in the app world. The Walmart-backed fintech now ranks No. 5 among free finance apps on Apple’s App Store, ahead of big names like JPMorgan Chase, Robinhood.

SEC Signals Support

This comes as the SEC is also advancing more flexible rules for digital assets.

Just recently, SEC Chair Paul Atkins signaled support for platforms that combine multiple financial functions under single regulatory framework. This highlights SEC’s approach to better support integrated crypto platforms.

Coinbase has also shared plans to become a super-app and provide all type of financial services. 

CEO Brian Armstrong has said that the company’s ultimate goal is to replace traditional banks by offering everything from payments and credit cards to rewards. “We want to become people’s primary financial account and I think that crypto has a right to do that,” he said.

Nidhi Kolhapur

Nidhi is a Certified Digital Marketing Executive and Passionate crypto Journalist covering the world of alternative currencies. She shares the latest and trending news on Cryptocurrency and Blockchain.

Trust with CoinPedia:

CoinPedia has been delivering accurate and timely cryptocurrency and blockchain updates since 2017. All content is created by our expert panel of analysts and journalists, following strict Editorial Guidelines based on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Every article is fact-checked against reputable sources to ensure accuracy, transparency, and reliability. Our review policy guarantees unbiased evaluations when recommending exchanges, platforms, or tools. We strive to provide timely updates about everything crypto & blockchain, right from startups to industry majors.

Investment Disclaimer:

All opinions and insights shared represent the author's own views on current market conditions. Please do your own research before making investment decisions. Neither the writer nor the publication assumes responsibility for your financial choices.

Sponsored and Advertisements:

Sponsored content and affiliate links may appear on our site. Advertisements are marked clearly, and our editorial content remains entirely independent from our ad partners.

Recent Posts

Ethereum Price Could Reach $60,000, Says Tom Lee as ‘New Wall Street’ Vision Emerges

Ethereum may be on track to reach $60,000 in the next few years, according to…

October 3, 2025

Top 3 Crypto Picks for a 10x Return Before 2026

Investors searching for 10x returns before 2026 need to balance ambition with realism. Many of…

October 3, 2025

What’s the Best Crypto to Buy Post ETH Success, A Penny Coin Races Toward $1 Faster Than XRP

Ethereum (ETH)’s success story continues to inspire traders across the market. For years, ETH has…

October 3, 2025

Could Trump’s Tariffs Lead to $2,000 Payouts for Americans?

President Donald Trump has floated a proposal that could change the way Americans benefit from…

October 3, 2025

Coinbase Partners With Samsung

Coinbase has partnered with Samsung to integrate crypto trading directly into the Samsung Wallet app…

October 3, 2025

Zcash Price Prediction 2025, 2026 – 2030: Is ZEC A Good Investment?

Story Highlights The live price of the Zcash token is The average price target for…

October 3, 2025