No More “Easy Money”: Vivek Ramaswamy Pushes Bitcoin Adoption in Corporate Treasuries

With Bitcoin struggling through February, concerns are rising that institutional confidence in BTC is fading. Adding to the speculation, Donald Trump’s team appears to be prioritizing meme coins over Bitcoin. To restore investor trust, former GOP presidential candidate and Trump ally Vivek Ramaswamy is urging businesses to integrate Bitcoin into their financial strategies.

Ramaswamy is actively promoting Strive Asset Management, the company he co-founded, which recently made headlines for filing a Bitcoin Bond ETF. Meanwhile, companies like Metaplanet, Strategy, Marathon Digital Holdings, and Galaxy Digital Holdings remain among the largest Bitcoin holders.

Can Bitcoin Become a Corporate Treasury Asset?

Ramaswamy believes businesses need to rethink how they manage capital now that the era of easy money is over. He argues that Bitcoin could serve as a key treasury asset, offering long-term stability and protection against economic uncertainty.

In a recent interview, Strive Asset Management’s CEO Matt Cole predicted that 2025 will be a turning point for corporate Bitcoin adoption, calling it “the year of the Bitcoin treasury company.” He expects more businesses to add BTC to their reserves as a financial safeguard.

Investor Preston Pysh supports this idea, saying Bitcoin holdings should be seen as a key financial indicator for companies. He noted that firms like Strategy and Metaplanet are already adopting this strategy, suggesting that others could soon follow.

While Ramaswamy’s strategy makes sense in today’s market conditions, many investors are waiting for clarity on U.S. crypto regulations and the Federal Reserve’s monetary policy.

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Billionaire-Backed Push for Change

Strive Asset Management, backed by influential investors like Peter Thiel and Bill Ackman, has built a reputation for challenging mainstream corporate trends. After taking a strong stance against ESG and DEI policies, the firm is now pushing Bitcoin as the next major shift in corporate finance.

As Ramaswamy considers a run for Ohio governor, his influence on corporate finance could grow even stronger. If his predictions come true, Bitcoin may move from a speculative asset to a widely used corporate treasury tool, reshaping how companies manage their financial reserves.