World Liberty Financial, a crypto initiative supported by presidential candidate Donald Trump, is generating excitement ahead of its official debut. With 100,000 sign-ups already secured, the project is set to launch on October 15, and it’s poised to make a significant impact.
Here’s why it’s catching everyone’s attention.
The project’s token, WLFI, will be an Ethereum-based ERC-20 asset designed for governance, allowing holders to vote on important decisions. However, there’s a catch—while users can participate in governance right away, the token cannot be transferred for the first 12 months.
World Liberty Financial plans to offer various decentralized finance (DeFi) services, including borrowing, lending, and stablecoin transactions. But initially, these features will only be available to accredited U.S. investors. To qualify, participants need an annual income of at least $200,000 or assets totaling over $1 million.
The upcoming WLFI token sale is expected to be huge. A massive 63% of the tokens will go to whitelisted users, with the platform hoping to raise $300 million from the sale. This would bring the project’s valuation to $1.5 billion. The rest of the tokens? 17% will be reserved for user rewards, while 20% will stay with the team.
It’s not just the numbers sparking interest. The project has attracted notable figures in the crypto world. Rich Teo, co-founder of Paxos, is leading efforts on stablecoin and payment features, while Stani Kulechov, CEO of Aave, has shown support for integrating Aave’s lending and borrowing technology. These influential partnerships are a major reason the project is drawing so much attention.
World Liberty Financial will start as a DeFi lending platform on Ethereum, with plans to expand to Ethereum’s layer-2 network, Scroll. The timing is intriguing, as the token sale comes just weeks before the U.S. presidential election on November 5. With Trump leading in some polls and promising to make the U.S. a “crypto capital,” the project’s launch is set against a backdrop of intertwining politics and cryptocurrency.
Whether the project can deliver on its promises remains to be seen, but it’s already making waves.
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