Trump’s WLFI Partners with Ondo Finance to Boost Tokenized Asset Adoption

The Trump family’s crypto project, World Liberty Finance (WLFI), has teamed up with Ondo Finance to boost the adoption of tokenized real-world assets (RWA) and bring traditional finance on-chain.

This partnership aims to bridge blockchain technology with traditional financial markets, making tokenized assets more accessible.

WLFI to Integrate Ondo’s Tokenized Assets

As part of the collaboration, WLFI is considering adding Ondo’s tokenized assets, such as the US Dollar Yield token (USDY) and Short-Term US Government Treasuries (OUSG), as reserve assets in its ecosystem. It also plans to integrate these assets into the WLFI platform, allowing users to access lending and margin trading options.

“Our collaboration with Ondo Finance marks a significant step forward in aligning traditional financial systems with blockchain innovation,” Donald Trump Jr., Web3 Ambassador at World Liberty Financial, stated in the blog post. “By integrating Ondo’s tokenized assets, we’re providing our network with secure yield and unparalleled access to traditional financial assets.”

A Shift In WLF’s Strategy

After investing millions in Ethereum (ETH), Donald Trump’s pro-crypto firm, World Liberty Finance (WLF), has recently shifted its focus to Ondo (ONDO), marking a strategic change in its investment strategy. On Feb. 5, Ondo Finance launched Ondo Global Markets, providing on-chain access to U.S. stocks, bonds, and ETFs.

Besides, recently, WLF spent $4.7 million USDC to acquire 342,000 ONDO tokens. This move coincided with the launch of Ondo Chain, a permissioned Layer 1 blockchain designed to tokenize real-world assets for institutional finance. The investment caused ripples in the crypto market, driving ONDO’s price higher while other major cryptocurrencies struggled.

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Digital Asset Reserve in the Making?

In addition to its investment in Ondo, WLFI has announced plans to create a strategic reserve of digital assets. The announcement was made at the Ondo Finance Summit in New York, where WLF co-founder Chase Herro shared the company’s vision for tokenization and decentralized finance (DeFi).

This development aligns with Donald Trump’s growing interest in cryptocurrency. He has previously supported fair digital asset regulations and even suggested the creation of a national Bitcoin reserve. WLFI’s latest initiative could play a role in increasing crypto adoption in both institutional and government sectors.

WLFI’s latest play could be just the beginning of a larger market transformation.