The changing political climate in the U.S. is reshaping how companies—both American and international – view the Bitcoin market. In late 2024, MicroStrategy encouraged businesses to follow its Bitcoin investment strategy. Inspired by this, Japanese firm Metaplanet adopted a Bitcoin-first approach, leading to a massive 3,621% growth in the past year.
Here’s what’s behind this transformation.
Metaplanet was originally a hotel development company but shifted its focus to Bitcoin in 2024, inspired by MicroStrategy’s success. The company now holds 1,762 BTC, worth around $172.1 million.
Following the U.S. election, Metaplanet expanded its Bitcoin holdings by adding 619 BTC, further strengthening its position in the market.
Bitcoin has surged 43.96% since November 5, and over the past year, it has risen by 107.6%.
Many believe Donald Trump’s victory over Kamala Harris has influenced Japanese investors’ growing interest in Bitcoin.
During his campaign, Trump promised crypto-friendly policies. Since taking office, his administration has announced plans to form a committee to create clear crypto regulations. Adding to the connection, Metaplanet CEO Simon Gerovich was present at Trump’s inauguration, signaling the company’s alignment with the new policies.
Metaplanet has seen a surge in retail investor interest. Reports show its shareholder base grew by over 500% in 2024, with many new investors being individuals rather than institutions.
Despite this, Metaplanet has strong backing from major institutional players like Capital Group.
Many think that Japan’s NISA program has played a huge role in the growing retail interest in Metaplanent. The program allows tax-free investment in stocks.
It appears that many Japanese investors prefer buying Metaplanet shares instead of directly holding Bitcoin to avoid high taxes. Capital gains on Bitcoin purchases are taxed at up to 55% in Japan.
Metaplanet currently holds at least 1,762 BTC, worth at least $172,107,883.2. As per reports, it is preparing to increase its Bitcoin holding to at least 10,000 BTC by 2025. The reports add that it is also planning to push its BTC holdings to 21,000 BC by 2026.
It is also reported that the Japanese company will rebrand its last remaining hotel as ‘The Bitcoin Hotel.’ Those familiar with the development claim that the hotel will be used exclusively to host Bitcoin-related seminars and events.
Metaplanet holds at least 1,762 BTC, worth over $172M, with plans to increase holdings to 10,000 BTC by 2025 and 21,000 BTC by 2026.
Metaplanet plans to rebrand its last hotel as “The Bitcoin Hotel,” exclusively hosting Bitcoin-related events and seminars.
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