The crypto world is buzzing after the launch of the Trump meme coin, which quickly hit billions in trading volume. The excitement has reached new heights with the filing of an exchange-traded fund (ETF) focused entirely on this controversial coin. Trump’s strategy to cash in on the hype has worked well, with his family’s coins playing out the classic “pump-and-dump” game.
While the TRUMP coin faced a decline, the MELANIA coin gained investors’ trust, largely due to its launch by the First Lady herself.
Last year, the SEC made a historic move by approving Bitcoin and ETH ETFs, bringing in huge capital and boosting crypto market adoption. Now, there’s speculation that the Trump administration might use the ETF strategy to recover some of their election spending.
Let’s break it down.
On January 17, the Trump meme coin was introduced to the crypto market, gaining instant popularity. President Donald Trump
Things got even more interesting when Melania Trump launched her own MELANIA coin shortly after, stirring even more controversy.
REX Financial and Osprey Funds wasted no time filing for a Trump meme coin ETF with the U.S. Securities and Exchange Commission (SEC) on January 21. The proposed ETF aims to capitalize on the coin’s popularity, betting on its potential as a high-demand asset. The filing also revealed plans for additional crypto-centric funds targeting assets like Bitcoin, Ethereum, Dogecoin, and Bonk.
This ETF proposal comes as issuers explore opportunities under a potentially crypto-friendly administration. Bloomberg Intelligence analyst James Seyffart noted that Wall Street players are eager to test the limits of the current regulatory scene. However, he cautioned that even a more friendly SEC may not approve products tied to newly launched speculative meme coins like Trump and Melania tokens.
The Trump ETF is part of a larger wave of digital-asset ETF filings. Over 30 new applications, including those focused on Solana and XRP, have been submitted recently. Major players like ProShares and CoinShares are also eyeing this space, signaling a growing interest in crypto ETFs.
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