In a latest development, Trump Media and Technology Group (TMTG), operator of the social media platform Truth Social and the video streaming platform Truth+, announced today that the company has applied to register trademarks for brand names connected to the launch of its customized exchange-traded funds (“ETFs”) and customized separately managed accounts (“SMAs”) beginning this year.
But what exactly is the company planning, and how does Bitcoin fit into the picture? Here’s a closer look at the details.
In a press release, Trump Media revealed that it has filed for a trademark for the Truth.Fi Bitcoin Plus ETF. This is part of one of six applications the company has submitted for brand names linked to its tailored exchange-traded funds and separately managed accounts, starting this year.
Here are the six trademarks filed:
Key Partnerships and Investments
These investment vehicles will operate under the Truth.Fi brand, focusing on financial services and technology. To support this expansion, TMTG has secured a $250 million investment through Charles Schwab, which will collaborate with the company to develop the SMAs.
Additionally, TMTG has signed a services and licensing agreement with an affiliate of Yorkville Advisors. Once regulatory approvals are secured, Yorkville will act as the Registered Investment Advisor for these financial products, guiding their development and compliance process.
TMTG CEO and Chairman Devin Nunes stated that their goal is to offer investors opportunities in American energy, manufacturing, and companies that provide a competitive alternative to woke funds and debanking issues. He also revealed that they are exploring different strategies, including Bitcoin, and will keep refining their products to align with America First values.
Beyond ETFs, Donald Trump’s World Liberty Financial has been increasing its presence in the crypto market. According to Arkham Intelligence, the company currently holds $34.8 million in crypto assets. Its largest holdings include:
With these new financial initiatives, TMTG is positioning itself as a key player in both traditional and digital asset investments.
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