World Liberty Financial, a cryptocurrency venture backed by the Trump family, is planning to create a publicly traded company valued at roughly $1.5 billion to hold its native WLFI tokens. The move aligns the firm with a growing trend of digital-asset treasury companies that hold cryptocurrencies on their balance sheets.
Forming a Nasdaq-listed treasury company would help World Liberty Financial to position itself among a growing wave of digital-asset treasury firms. It will provide a regulated, US-based framework that supports WLFI tokens while also paving the way for wider institutional participation and potential capital inflow.
According to a report on Bloomberg, organizers have already approached major players from the industry to create a structure. The discussion regarding the deal is still in its progressive stage, while the framework of the deal is developing. One of the major goals of this initiative is to increase WLFI token liquidity and market accessibility by backing the token with a publicly traded entity.
By aligning the company with US regulatory standards, the deal seeks to build institutional credibility for investors who prefer transparent structures like public companies. As a public company, it would require more regulatory compliance, financial reporting obligations, and disclosure for the users to prevent risks.
Like other public companies, enhanced regulatory oversight by the SEC and Nasdaq will be required if it aspires to be listed and traded publicly.
Typically, for any public company, it requires increased scrutiny and governance regarding the corporation’s operations. It is also mandatory for the public companies to provide investors and the public with verifiable and timely information on token liquidity, ownership distribution, and any relevant risks.
However, in this deal, the details are yet to be released.
President Trump’s crypto businesses, including World Liberty, have faced criticism from Democratic lawmakers and crypto experts, raising concerns over causing a conflict of interest.
In early 2025, Democratic Senator Elizabeth Warren and Democratic Representative Maxine Waters sent a letter to the U.S. Securities and Exchange Commission, saying, “The Trump family’s financial stake in World Liberty Financial represents an unprecedented conflict of interest with the potential to influence the Trump Administration’s oversight-or lack thereof-of the cryptocurrency industry.”
However, despite the harsh criticism from lawmakers and the crypto industry, Trump continued his ambition to expand his family’s crypto company. By July 2025, the Trump family had made around $500 million on World Liberty since the platform was launched.
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