Crypto companies are slowly moving into traditional industries, and Tether has now taken one of the biggest steps yet. On December 13th, Tether announced its plan to acquire Italian football club Juventus, with a proposed $1 billion investment if the acquisition is completed. Following the announcement, Juventus’ fan token, JUV, surged by 30%. Juventus is one of Europe’s most well-known football teams, and this deal, if completed, would mark a rare case of a crypto firm taking control of a major sports club.
Tether confirmed that it has made a binding offer to Exor, the holding company of the Agnelli family, which currently owns 65.4% of Juventus. The Agnelli family has been linked to the club for over a century, so this decision carries major historical weight. Accepting the offer would mean ending more than 100 years of family control over the club.
Along with buying Exor’s stake, Tether’s proposal includes a public offer to purchase remaining shares at the same price, once regulatory approvals are cleared. The goal is to secure majority control while keeping the process open and transparent for other shareholders.
The market reacted quickly after news of the bid became public. Juventus shares jumped, lifting the club’s market value close to €1 billion. At current prices, Exor’s existing stake is valued at roughly €540 million. This sharp move shows renewed investor interest and optimism around the possibility of new ownership and fresh capital entering the club.
Tether has said that its plans go beyond simply buying the club. If the deal is approved, the company is ready to inject up to €1 billion more into Juventus over time. This funding would be aimed at long-term growth, including infrastructure upgrades, team development, and expanding the club’s global presence.
The bid comes despite ongoing discussions in the crypto space about Tether’s finances. However, research firm CoinShares has previously stated that Tether is not financially weak, helping ease concerns about its ability to support such a large investment.
According to Tether, Juventus represents a strong global brand with lasting commercial and sporting value. CEO Paolo Ardoino said the offer reflects Tether’s focus on serious, long-term investments as it expands beyond stablecoins into real-world businesses.
This move highlights a broader trend where crypto companies are no longer limiting themselves to digital markets. If successful, Tether’s bid would place a major crypto firm at the center of global football, showing how closely digital finance and traditional industries are beginning to connect.
Tether has made a binding offer to acquire Juventus, aiming for majority control pending regulatory approval. The deal is feasible but not yet finalized.
Yes, Tether plans to inject up to €1 billion into Juventus for team development, infrastructure upgrades, and global expansion.
Juventus shares jumped sharply, reflecting investor optimism about new ownership and the club’s future growth potential.
Yes, the deal depends on regulatory approvals, as large crypto-financed acquisitions are closely monitored.
Crypto firms see clubs as strong global brands with long-term value, bridging digital assets with real-world business opportunities.
CoinPedia has been delivering accurate and timely cryptocurrency and blockchain updates since 2017. All content is created by our expert panel of analysts and journalists, following strict Editorial Guidelines based on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Every article is fact-checked against reputable sources to ensure accuracy, transparency, and reliability. Our review policy guarantees unbiased evaluations when recommending exchanges, platforms, or tools. We strive to provide timely updates about everything crypto & blockchain, right from startups to industry majors.
All opinions and insights shared represent the author's own views on current market conditions. Please do your own research before making investment decisions. Neither the writer nor the publication assumes responsibility for your financial choices.
Sponsored content and affiliate links may appear on our site. Advertisements are marked clearly, and our editorial content remains entirely independent from our ad partners.
Bitcoin, the world's largest cryptocurrency, came under sharp criticism after the Reserve Bank of India’s…
The Federal Reserve’s latest 25-basis-point rate cut briefly lifted market sentiment, yet the updated dot…
Bitcoin may be consolidating in a tight and uneventful range, but investor enthusiasm hasn’t cooled…
A group of major crypto and DeFi organizations has pushed back strongly against Citadel Securities…
Exactly 15 years ago, on December 13, 2010, Bitcoin creator Satoshi Nakamoto posted his final…
OKX found clear evidence that multiple accounts were working together to use large OM holdings…
