Sony Dives Into Crypto with Amber Japan Acquisition: What You Should Know

Published by

Elena R

July 1, 2024

Sony, the tech powerhouse behind your favorite music, games, and cameras, is making a bold move into a whole new arena: cryptocurrency. In a surprise announcement, the company just acquired Amber Japan, a leading crypto trading platform. This unexpected move signals Sony’s official entry into the exciting world of cryptocurrency exchanges.

What impact to expect? Read on!

Entering the Fascinating World of Crypto

According to the local news, Sony, with a $100 billion market cap, has taken a major step into the world of cryptocurrencies by acquiring Amber Japan, operating crypto trading service WhaleFin, which has been rebranded as S.BLOX Co. This new division will focus primarily on cryptocurrency trading services in Japan, supported by a refreshed mobile app and user interface. The exact launch date for S.BLOX Co. is yet to be announced, but the news has generated excitement in the market.

Strategic Expansion and Rebranding

In August 2022, Sony’s subsidiary Quetta Web Co. acquired the Japanese crypto exchange DeCurret, which was later rebranded as Amber Japan. This strategic move allowed Sony to step into the cryptocurrency space following the exchange’s struggles during the FTX collapse.

Sony’s crypto venture is part of a broader strategy to diversify and explore new technologies, including the development of a public blockchain network in collaboration with Startale Labs.

Institutional Interest Remains Strong

Despite recent market fluctuations, including a drop in Bitcoin’s value, institutional interest in cryptocurrencies remains robust. Sony’s acquisition of Amber Japan positions the company to benefit from these ongoing trends, signaling confidence in the future of digital assets.

What to Expect from S.BLOX Co.

As S.BLOX Co. gears up for its official launch, it aims to build on Amber Japan’s existing infrastructure to offer enhanced cryptocurrency trading services. Sony’s entry into this burgeoning market highlights a growing fascination with digital assets and paves the way for future innovations in the crypto space.

With Sony now in the game, the future of cryptocurrencies just got a whole lot more exciting. Ready?

Elena R

Elena is an expert in technical analysis and risk management in cryptocurrency market. She has 10+year experience in writing - accordingly she is avid journalists with a passion towards researching new insights coming into crypto erena.