Ripple’s $1.25 Billion Hidden Road Acquisition Rebrands as “Ripple Prime”

Ripple has made headlines with the launch of Ripple Prime after completing its $1.25 billion acquisition of Hidden Road. The move makes Ripple the first crypto company to own and run a global multi-asset prime brokerage, marking a key step in its goal to connect traditional finance with blockchain technology.

Ripple Prime: Driving Institutional Crypto Adoption

In an official blog post, Ripple confirmed that Hidden Road has been rebranded as Ripple Prime, with plans to integrate it into the company’s expanding suite of payment and liquidity services. Ripple Prime will primarily cater to institutional clients, offering access to digital asset markets, liquidity solutions, and custody services all while leveraging blockchain’s transparency and cost efficiency.

Ripple said this move supports its long-term goal of building an “Internet of Value,” where money moves as easily as information. The company added that XRP and the XRP Ledger (XRPL) remain at the core of its ecosystem, powering payments, stablecoins, and enterprise solutions.

“Ripple Prime represents the next chapter in institutional crypto adoption,” the company stated. “By integrating blockchain technology into the prime brokerage model, we’re redefining how global liquidity flows between traditional and digital markets.”

Also Read : XRP Price Jumps as ETF Crosses $100M and CME Derivatives Volume Explodes

Ripple Expands Its Financial Empire

This acquisition continues Ripple’s aggressive growth strategy. Just last week, Ripple announced a $1 billion acquisition of GTreasury, following earlier takeovers of Rail in August and Standard Custody earlier this year.

Ripple CEO Brad Garlinghouse said the company has completed five major acquisitions in two years. He added that these deals have strengthened Ripple’s position in corporate and institutional finance.

“We’re building the infrastructure for the next generation of finance connecting enterprises, banks, and digital asset markets under one unified ecosystem,” said Garlinghouse.

Influencer WrathofKahneman highlighted how the company has “changed and grown,” developing tools like stablecoins, sidechains, and CBDC infrastructure, while keeping XRP at the core.

Meanwhile, CrediBULL Crypto echoed that sentiment, saying “Ripple will always push for XRP’s success, as it remains the company’s biggest long-term asset.”

Ripple Prime and RLUSD Stablecoin Growth

Ripple Prime will actively drive the use of RLUSD, Ripple’s in-house stablecoin, which already serves as collateral in several of its brokerage services. The company noted that several derivatives clients now hold RLUSD balances, and this number is steadily increasing.

The company emphasized RLUSD’s strong regulatory framework, its ‘A’ stability rating from Bluechip, and a secure custody partnership with BNY Mellon, underscoring its focus on institutional trust and transparency.

“Ripple has officially gone full Wall Street,” one X user, Stellar Rippler, commented. “With GTreasury and Ripple Prime, the company now controls both corporate and institutional liquidity positioning itself at the very heart of the global financial system.”