Pi Coin, one of 2025’s most talked-about cryptocurrencies, is finally stepping out of the shadows of hype and speculation — and into real life. No longer just a digital token people mined on their phones, Pi is now being used to buy actual products and services. From skincare shops in Seoul to real estate in Florida, businesses are starting to say yes to Pi.
So what’s behind this sudden shift? Let’s take a closer look.
South Korea’s Skincare Shops Embrace Pi
Retailers in South Korea — especially skincare stores — are now accepting Pi Coin as a form of payment. This comes after earlier rumors that businesses in Asia were exploring the idea of using Pi Coin for transactions. Those ideas are now becoming reality.
Real Estate Joins In
This trend isn’t limited to Asia. In Florida, a well-known real estate company, Zito Realty, has announced it will accept Pi Coin as payment.
Florida has long been supportive of crypto. Recently, the state’s Insurance and Banking Subcommittee approved a bill to create a state-level Bitcoin reserve — the first of its kind to pass the House committee with zero opposition.
In another major step forward, fintech company Banxa has started offering Pi Coin through its cards and digital wallets. This makes it easier for everyday users to buy and use Pi.
Banxa also purchased 30.5 million Pi Coins, worth nearly $19 million, showing strong belief in Pi’s future.
By enabling direct buying and selling, Banxa is helping Pi move closer to becoming a widely usable digital currency.
When Pi Coin first launched, it saw a huge price spike — a 2,524% increase within just seven days. But since February 27, the token’s value has dropped over 76.65%.
Still, the price is holding strong at $0.6575 — which is 552.183% higher than where it started on February 20.
In the past week alone, Pi Coin has risen by 42%. Over the last 24 hours, it gained more than 10.3%.
The Relative Strength Index (RSI) for Pi stands at 42.84, which suggests there’s room for further growth.
Analysts say that if Pi breaks above the important Fibonacci retracement level of $0.73, it could kick off a fresh bullish rally.
With growing real-world use and support from fintech platforms, Pi Network is slowly but surely moving beyond its early hype. It’s shaping up to be more than just a speculative coin — offering both practical value and long-term potential for users and investors.
Yes, Zito Realty in Florida accepts Pi Coin for property purchases, marking a major step in crypto utility.
If the bullish sentiment sustains, the PI value could reach as high as $2.1007 this year.
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