MicroStrategy’s Bitcoin Bet Pays Off: $10 Billion Profit and Counting!

Amid the Covid-19 crisis, MicroStrategy’s CEO, Michael Saylor, made a savvy move by shifting the company’s cash into Bitcoin. This decision has now paid off handsomely, with profits exceeding $4 billion.

MicroStrategy (MSTR) holds the title of the largest corporate Bitcoin owner, having acquired 190,000 bitcoins for $5.93 billion ($31,224 per coin) by the end of January. Thanks to Bitcoin’s surge to $53,000, the company’s holdings have surpassed $10 billion, resulting in a substantial profit.

A Clever Shift in Strategy

Based in Tysons Corner, Virginia, MicroStrategy changed its investment game plan during the mid-2020s pandemic, moving away from traditional assets to invest in Bitcoin. Co-founder Michael Saylor viewed conventional investments as a “melting ice cube” and foresaw Bitcoin’s potential in the evolving economic landscape.

MicroStrategy’s Bitcoin journey, initiated in 2020, has seen remarkable growth. The firm’s Q4 2023 report reveals holdings of 190,000 Bitcoins valued at $10 billion, reflecting a whopping 70% unrealized profit on the initial investment of $5.93 billion.

Remarkable Stock Performance

MicroStrategy’s stock (MSTR) has become a key indicator for Bitcoin prices, surging over 500% since the decision to hold Bitcoin. Currently trading at around $770, the stock has outperformed the S&P 500.

In a CNBC interview, Michael Saylor highlighted the surge in demand for Bitcoin through ETFs, citing its novelty, digital nature, and global appeal. Saylor announced MicroStrategy’s rebranding as a bitcoin development business, recognizing the success of its crypto focus.

“There’s ten times as much demand for bitcoin coming into these ETFs as there is supply coming from the natural sellers who are the miners,”

MicroStrategy stands out among US public companies with its bold Bitcoin move, following in the footsteps of Tesla and a few crypto-related firms. With a potential accounting change in 2025 valuing Bitcoin at market prices, the company could see additional profits, potentially exceeding $6 billion.

Also Read: Microstrategy Financial Report Q4 2023: Bitcoin Hoard Grows Despite Revenue Slide

The Winning Move

Michael Saylor’s unconventional bet on Bitcoin has proven to be a winning move, yielding profits surpassing $4 billion and pushing MicroStrategy’s Bitcoin holdings above the $10 billion mark. As Bitcoin’s value is expected to rise further, the company’s strategic move positions it for potential rewards in the dynamic world of digital assets.