Apple’s $110 billion share buyback plan is facing scrutiny and Michael Saylor has a pointed alternative: Bitcoin.
The MicroStrategy executive chairman weighed in after CNBC’s Jim Cramer criticized Apple’s aggressive repurchase program, saying it “isn’t working” as intended. Saylor’s response was concise and direct: “Buy Bitcoin instead.”
The comment comes at a moment when Bitcoin is outperforming legacy assets, and major corporations are quietly adjusting their own treasury strategies.
So far in 2025, Apple shares are down 17%. In the same timeframe, Bitcoin is up 17%. Over a five-year horizon, the divergence is even more stark: Bitcoin has risen over 1,000%, while Apple has gained 137%.
For a company known for disciplined capital management, the numbers raise questions. Apple’s buybacks have long been seen as a tool to boost earnings per share and signal strength to investors. But with diminishing returns and a declining stock price, critics argue the strategy is delivering limited shareholder value.
Saylor’s proposition reframes the conversation: if Apple seeks long-term value appreciation, Bitcoin may offer stronger risk-adjusted upside than continued buybacks.
The timing of Saylor’s suggestion is significant. Recent weeks have seen a notable uptick in Bitcoin adoption at the corporate level.
Together, these moves signal growing alignment across geographies and industries: Bitcoin is increasingly being treated not just as an asset, but as a strategic reserve.
For Apple, the calculus is complex. Unlike MicroStrategy, it has not positioned itself as a Bitcoin-forward entity. The company is risk-averse by design and conservative in its financial operations.
Still, Saylor’s suggestion points to a broader shift. As more corporates integrate Bitcoin into their balance sheets, pressure mounts on market leaders to explain why they’re holding back.
Let’s see which direction Apple takes!
Yes, firms like GameStop, Metaplanet, and The Blockchain Group are adding Bitcoin as a strategic treasury reserve.
As per Coinpedia’s BTC price prediction, the Bitcoin price could peak at $168k this year if the bullish sentiment sustains.
With increased adoption, the price of Bitcoin could reach a height of $901,383.47 in 2030.
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