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Michael Saylor Calls Out Apple’s Buyback Strategy: “Buy Bitcoin Instead”

Published by
Qadir AK and Nidhi Kolhapur

Apple’s $110 billion share buyback plan is facing scrutiny and Michael Saylor has a pointed alternative: Bitcoin.

The MicroStrategy executive chairman weighed in after CNBC’s Jim Cramer criticized Apple’s aggressive repurchase program, saying it “isn’t working” as intended. Saylor’s response was concise and direct: “Buy Bitcoin instead.”

The comment comes at a moment when Bitcoin is outperforming legacy assets, and major corporations are quietly adjusting their own treasury strategies.

A Widening Performance Gap

So far in 2025, Apple shares are down 17%. In the same timeframe, Bitcoin is up 17%. Over a five-year horizon, the divergence is even more stark: Bitcoin has risen over 1,000%, while Apple has gained 137%.

For a company known for disciplined capital management, the numbers raise questions. Apple’s buybacks have long been seen as a tool to boost earnings per share and signal strength to investors. But with diminishing returns and a declining stock price, critics argue the strategy is delivering limited shareholder value.

Saylor’s proposition reframes the conversation: if Apple seeks long-term value appreciation, Bitcoin may offer stronger risk-adjusted upside than continued buybacks.

Corporate Bitcoin Allocations Are Accelerating

The timing of Saylor’s suggestion is significant. Recent weeks have seen a notable uptick in Bitcoin adoption at the corporate level.

  • GameStop disclosed the purchase of 4,710 BTC, worth approximately $513 million, following a successful capital raise.
  • Japan’s Metaplanet announced plans to acquire more Bitcoin using 5.4 billion yen in newly raised capital, which pushed its stock up 12% and positioned it as the eighth-largest public holder of BTC.
  • In France, The Blockchain Group revealed it had acquired $68 million worth of Bitcoin, with additional plans to raise $345 million for future purchases.
  • On the institutional front, spot Bitcoin ETFs recorded $386 million in net inflows on June 9, rebounding after recent outflows.

Together, these moves signal growing alignment across geographies and industries: Bitcoin is increasingly being treated not just as an asset, but as a strategic reserve.

So, Will Apple Dive Into the Crypto World?

For Apple, the calculus is complex. Unlike MicroStrategy, it has not positioned itself as a Bitcoin-forward entity. The company is risk-averse by design and conservative in its financial operations.

Still, Saylor’s suggestion points to a broader shift. As more corporates integrate Bitcoin into their balance sheets, pressure mounts on market leaders to explain why they’re holding back.

Let’s see which direction Apple takes!

FAQs

Are companies buying Bitcoin for their balance sheets?

Yes, firms like GameStop, Metaplanet, and The Blockchain Group are adding Bitcoin as a strategic treasury reserve.

How much will 1 Bitcoin cost in 2025?

As per Coinpedia’s BTC price prediction, the Bitcoin price could peak at $168k this year if the bullish sentiment sustains.

How much will 1 Bitcoin be worth in 2030?

With increased adoption, the price of Bitcoin could reach a height of $901,383.47 in 2030.

Qadir AK and Nidhi Kolhapur

Qadir Ak is the founder of Coinpedia. He has over a decade of experience writing about technology and has been covering the blockchain and cryptocurrency space since 2010. He has also interviewed a few prominent experts within the cryptocurrency space.

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