Metaplanet, often called “Japan’s MicroStrategy,” is making another big move in its Bitcoin-focused strategy. The company’s aggressive shift toward crypto has made it one of Japan’s top-performing stocks, soaring an incredible 4,800% over the past year.
In its latest announcement, Metaplanet revealed plans to issue 4 billion yen (about $26.3 million) in ordinary bonds to purchase more Bitcoin.
The company’s Board of Directors approved the issuance of its 6th Series of Ordinary Bonds on February 10, 2025. The bonds will be sold to EVO FUND, and the raised funds will go toward increasing Metaplanet’s Bitcoin holdings. The company also confirmed that proceeds from stock rights will be used to repay the bonds when they mature.
A key detail of this bond issuance is that it carries no interest, meaning bondholders won’t receive periodic payments. This highlights Metaplanet’s commitment to aggressively growing its Bitcoin investments, even without traditional financial incentives.
Metaplanet’s 2024 financial report showed a strong performance from its Bitcoin holdings. The company reported an unrealized gain of $36 million from its 1,761 BTC holdings, which were acquired for $137 million. This underlines its long-term confidence in Bitcoin.
Metaplanet has set ambitious accumulation goals, aiming to acquire 10,000 BTC by the end of 2025 and 21,000 BTC by 2026. Dylan LeClair, the company’s Director of Bitcoin Strategy, emphasized this commitment, stating:
“Bitcoin is not just an asset; it’s the exit strategy. We’re here to accumulate and lead, not sell.”
As part of its crypto-focused strategy, Metaplanet will rebrand its last hotel in Tokyo’s Gotanda district as “The Bitcoin Hotel” in 2025. The hotel will host Bitcoin seminars and networking events to strengthen its crypto presence.
However, analysts caution that Metaplanet’s reliance on Bitcoin makes it highly volatile. Rhiannon Ewart-White, an equity analyst at Storm Research, notes that while the company is profitable through its hotel operations, a downturn in crypto markets could impact its financial stability due to its heavy dependence on BTC.
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