Billionaire Rapper Kanye West, now known simply as Ye, has once again shaken up the cultural and financial landscape. This time, it isn’t with music or fashion but with cryptocurrency. Ye officially launched his token, $YZY, on the Solana blockchain, instantly drawing the attention of traders, fans, and whales alike.
Within hours, the price skyrocketed by an astonishing 6,800%, with one on-chain trader reportedly making $6 million in profit.
The launch of YZY (Yeezy Coin) in August 2025 created huge excitement on the Solana network, especially after listing on platforms like Gate Alpha. The hype grew even stronger when Kanye West promoted it directly on social media and announced a $20,000 launch prize pool.
In just a few hours, YZY’s price exploded by 6,800%, reaching an all-time high of $3.16 during its first trading phase.
However, heavy profit-taking and liquidity shifts quickly pulled it down to $1.47, leaving the token with a market cap of $146.7 million, according to GeckoTerminal.
According to the Onchain lens, one major investor made headlines by spending 12,170 SOL (worth $2.28 million) to buy 2.67 million $YZY tokens. That decision paid off almost immediately. The tokens are now valued at $8.29 million, leaving the investor with a substantial profit of approximately $6 million.
This wild surge shows how celebrity-backed tokens can spark massive market waves in a very short time.
YZY will be tied to Kanye West’s Yeezy fashion empire, where it can be used as a payment method on the brand’s online store.
Out of the total supply, 70% will remain under Ye’s control, while the other 30% is split between liquidity (10%) and investors (20%). This setup mirrors trends from other celebrity coins, like the TRUMP memecoin, which inspired Ye to join the crypto space.
But not everyone is convinced. Analysts warn that the YZY liquidity pool was created using only its token, instead of pairing it with a stablecoin like USDC. This leaves the door open for possible price manipulation by the developers in the future.
Kanye West launched $YZY on Solana, a meme coin tied to his Yeezy brand.
Yes. One whale turned $2.28M in SOL into $8.29M, making a $6M profit.
YZY can be used as payment on Kanye West’s Yeezy fashion online store.
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