Jetking Infotrain, a 77-year-old Indian company, has made history as the first publicly listed business in India to adopt the Bitcoin Treasury Strategy. CEO Avinash Bharwani announced that the company has added 12 Bitcoin (BTC) to its balance sheet, worth INR 10 crore (around $1.2 million), based on a market capitalization of INR 37.8 crore.
This move signals growing interest in Bitcoin among businesses, marking a shift toward using cryptocurrency as a reserve asset.
The Bitcoin Treasury Strategy involves companies holding Bitcoin in their reserves instead of traditional assets like cash or bonds. The strategy gained attention when MicroStrategy, began buying Bitcoin for its treasury. Since then, MicroStrategy’s stock has seen impressive growth, even surpassing big names like Amazon. The company now holds more than $40 billion in Bitcoin, showing the potential value of this approach.
The Bitcoin Treasury Strategy involves companies holding Bitcoin as part of their reserves instead of traditional assets like cash or bonds. This approach gained attention when MicroStrategy started adding Bitcoin to its treasury. Since then, MicroStrategy’s stock has grown significantly, even outperforming tech giants like Amazon.
The company now holds over $40 billion in Bitcoin, showing how this strategy can lead to impressive financial growth.
Jetking Infotrain’s decision to adopt the Bitcoin Treasury Strategy is a major step for both the company and the Indian market. By adding Bitcoin to its balance sheet, Jetking is not just adopting a modern financial strategy, but also joining a growing number of companies that see Bitcoin as a valuable investment.
This could inspire other businesses in India to follow suit.
Bitcoin’s role in the corporate world is growing, with more companies seeing it as a way to protect their value against inflation. The National Center for Public Policy Research (NCPR) in Washington D.C. has even proposed that Amazon consider adding Bitcoin to its treasury. They argue that Bitcoin has outperformed traditional assets like corporate bonds in both the short and long term.
As institutions increasingly adopt Bitcoin, its market potential continues to grow—read our Bitcoin price prediction for expert insights on what’s next!
Data shows that Bitcoin has grown by 131% in 2024 and a massive 1246% over the past five years. In comparison, corporate bonds have only seen modest growth. This highlights Bitcoin’s potential to outperform other investments, making it an attractive option for companies looking to protect their financial future.
Jetking Infotrain’s decision marks the start of a new era for Bitcoin in the corporate world. As more companies see the benefits of holding Bitcoin, this trend is likely to expand.
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