Bitcoin advocate and JAN3 CEO Samson Mow has issued a strong warning for crypto investors, shedding light on a common mistake many newcomers make when comparing coins.
Mow says many people fall into a psychological trap known as unit bias — the belief that lower-priced coins like XRP or Solana are better deals than Bitcoin, simply because they cost less per token. But according to him, that thinking is misleading and potentially costly.
Bitcoin has a hard supply cap of just 21 million coins — and that number will never increase. This limited supply is a key reason behind Bitcoin’s value.
So when someone buys 1 BTC, even at around $85,000, they’re purchasing 1 out of only 21 million units that will ever exist. Mow emphasizes that it’s this scarcity that gives Bitcoin its strong value proposition.
Applying Bitcoin Logic to Other Coins
To highlight how misleading unit prices can be, Mow did a quick comparison. He took the market capitalizations of Ethereum, XRP, and Solana, and divided them by 21 million — the same number as Bitcoin’s total supply.
Here’s what he found:
This method shows that, on a per-unit basis, owning one “Bitcoin-equivalent” share of ETH, XRP, or SOL would actually cost much more than people assume.
Mow explains that unit bias tricks investors into thinking a coin is affordable just because it has a low price tag. For example, someone might say, “XRP is only $2, while Bitcoin is $85,000 — that’s too expensive.”
But what they often miss is that coins like XRP have huge circulating supplies. XRP, for example, has around 58.3 billion tokens in circulation. That large supply pushes down the per-token price, but doesn’t make it a better value.
Mow believes this misunderstanding is common among new investors, and it’s part of what draws them into altcoins.
Once investors understand how unit bias works, Mow expects many will rethink their strategies and return to Bitcoin. In his view, Bitcoin’s limited supply and strong fundamentals continue to make it the best long-term investment in the crypto space.
His message is clear: “Bitcoin only.”
Mow is no stranger to making big calls. He previously predicted that Bitcoin would hit $1 million by 2021 — a timeline that didn’t materialize, but a target he still stands behind in the long run.
As the market matures and more people grasp the real economics behind crypto valuations, Mow believes Bitcoin’s dominance will only grow.
For investors willing to look beyond the price tag, the numbers tell a very different story.
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