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Analyzing the Winning Bitcoin Corporate Investment Strategy of MicroStrategy

Published by
Vignesh S G

In the past week, Bitcoin has surged by 9.4%, reaching a price of $72,387.46. With the BTC market on the rise, it seems ready to hit a new all-time high at any moment. Notably, MicroStrategy, which holds an impressive 252,220 BTC, has seen its stock grow by 58.71% this month, benefiting significantly from Bitcoin’s upward trend.

A recent report reveals that another company, inspired by MicroStrategy’s investment strategy, has also achieved remarkable growth during the latest BTC boom. Will the success of co-founder Michael Saylor’s approach encourage others to follow his investment blueprint? Let’s explore this situation!

MicroStrategy Stock Reaches New Highs

At the start of the year, MicroStrategy’s stock was priced at $69.06 on NASDAQ. Since then, the company’s market value has soared by 273.93%, far outpacing the Bitcoin market’s growth of 71.4%.

MicroStrategy made its first Bitcoin investment on August 11, 2020, purchasing 21,454 BTC when its stock price was just $13.99. Since then, the price has increased by an astonishing 1,745.89%. Today, MicroStrategy’s stock stands at $258.24, marking its highest level in 24 years.

As per a recent report, the prime driving force behind MicoStrategy’s growth has been institutional support. Notably, BlockRock has recently increased its stake in MicoStrategy to 5.2%

Metaplanet Follows the Blueprint

MicroStrategy isn’t the only company benefiting from a BTC holding strategy. Japanese firm MetaPlanet Inc. has experienced a 54.26% increase this month by mirroring MicroStrategy’s investment approach.

MetaPlanet began its Bitcoin journey on July 21, 2024, by purchasing 203.7 BTC at around 1,450 JPY per share. Just days after this initial investment, the stock price jumped to a peak of 3,000 JPY. Since that first BTC purchase, MetaPlanet’s stock has risen by 7.24%, contributing to an impressive 271.87% increase in market value this year.

As Bitcoin continues its climb toward new highs, companies like MicroStrategy and MetaPlanet show how corporate BTC strategies could reshape the future of digital finance.

Do you believe other companies will follow in MicroStrategy’s footsteps?

Vignesh S G

Vignesh is a young journalist with a decade of experience. A proud alumnus of IIJNM, Bengaluru, he spent six years as a Sub-Editor for a leading business magazine, published from Kerala. His interest in futuristic technologies took him to a US-based software company specialising in Web3, Blockchain and AI. This stint inspired him to view the future of journalism through the lens of next generation technologies. Now, he covers the crypto scene for Coinpedia, uncovering a vibrant new world where technology and journalism converge.

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