The XRP market is preparing for an important moment as Franklin Templeton, a global investment company with about $1.5 trillion in assets, will launch its XRP exchange-traded fund (ETF) named EZRP on the CBOE exchange tomorrow.
This launch takes place during a busy week for XRP ETFs. Bitwise will release its own XRP product on November 20, followed by several other well-known issuers over the next few days.
Franklin Templeton has long-standing ties with financial advisers, wealth management platforms, pension funds, and banks that already use its products. Because of this, even small portfolio allocations can add up to large flows over time.
Many traditional investors prefer ETFs because they fit into regular brokerage accounts, offer simple tax reporting, and do not require self-custody or crypto exchange accounts.
Last week, Canary Funds launched its XRP ETF named XRPC, which recorded around $58 million in first-day trading volume. This was viewed as a strong start for a smaller asset manager.
Franklin Templeton is much larger and controls over 1,500 times more assets than Canary Funds. Analysts expect trading volume for EZRP to potentially reach the $150 million to $250 million range on day one. However, the actual volume will depend on market sentiment and opening demand.
Blockchain tracking platforms have reported that large XRP holders have moved big amounts of XRP from exchanges into offline cold wallets. This usually happens when holders plan for longer time periods instead of quick trades. Reduced exchange supply can lead to stronger price swings during news events.
XRP is currently near $2.23. Market analysts are watching the following price zones:
ETF listings often bring fast movements in both directions because trading volume can spike during launch hours.
Crypto ETFs usually start with strong day-one trading interest, followed by a drop on day two as hype reduces and price discovery stabilizes. This pattern was seen with Canary’s XRPC product when volume fell by more than 50 percent on the next trading day.
Long-term demand will be important to watch, not just the first hour or first day.
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