The Blockchain Group, a French blockchain company, has just made a bold move to expand its Bitcoin holdings. On March 26, the company announced the purchase of 580 BTC for around €47.3 million ($50.8 million), bringing its total reserves to 620 BTC. This is a clear signal of the company’s deep commitment to Bitcoin as a long-term strategy.
But what’s driving this shift? And how does it fit into the bigger picture of corporations embracing Bitcoin? Let’s dive into the details.
The acquisition was made through The Blockchain Group Luxembourg SA, a fully owned subsidiary, using funds raised from a convertible bond issuance first announced on March 6, 2025. With this addition, the company’s total Bitcoin holdings are now valued at approximately €50.5 million.
The purchase was carried out through Swissquote Bank Europe SA, a regulated virtual asset provider in Luxembourg, while custody services were handled by Taurus, a Swiss digital infrastructure firm. This move aligns with The Blockchain Group’s broader strategy of transforming into a Bitcoin Treasury Company, a shift it began in November 2024.
As part of its transition, the company has introduced new financial metrics to track its Bitcoin growth. These include:
So far in 2025, the company has achieved a BTC Yield of 709.8 percent, adding 283.9 BTC and securing a €23.15 million gain. This marks a shift away from traditional financial metrics and emphasizes Bitcoin-focused performance.
The Blockchain Group’s strategy mirrors that of MicroStrategy, now rebranded as Strategy, which has pioneered the use of BTC Yield and BTC Gain to measure the success of its Bitcoin investments.
Michael Saylor, co-founder of Strategy and a well-known Bitcoin advocate, praised The Blockchain Group’s approach, saying, “BTC Yield, BTC Gain, and BTC € Gain have arrived in France.”
In response, CEO Xavier Laizet expressed gratitude for Saylor’s leadership in the space and acknowledged the influence of key figures such as Dylan LeClair and Gerovich in shaping Bitcoin-based corporate strategies.
On Thursday, March 26, Bitcoin rebounded to $87,600 after briefly dropping to $85,900 as investors took profits. The cryptocurrency remains steady above $85,500, with analysts suggesting it could soon break past the $88,000 resistance level.
Meanwhile, Bitcoin ETFs continue to see strong investment inflows, with $27 million added in the past eight days, showing growing institutional confidence in Bitcoin as a long-term asset.
Alankar Saxena, CTO of Mudrex, believes that if Bitcoin reaches $90,000, it could trigger liquidations that push the price even higher. He identifies $89,500 as the next key resistance level to watch.
Bitcoin’s march continues, companies are loading up, and price targets are stretching into six figures. If this is just the warm-up, the main event could be something historic.
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