News View Non-AMP

Franklin Templeton Partners With Ondo in Asset Tokenization Push

Published by
Steve Muchoki

Franklin Resources Inc. has partnered with the decentralized finance platform Ondo Finance to launch tokenized exchange-traded funds (ETFs).

Also known as Franklin Templeton, the company is the world’s 16th largest asset manager with $1.7 trillion in assets under management (AUM).

Franklin Templeton partners with Ondo

Under Ondo Finance, Ondo Global Markets will provide the technology to access Franklin Templeton ETFs within crypto wallets. This will enable 24/7 trading, improved investor accessibility, shorter settlement periods, and higher liquidity ceilings.

The pilot debut will take place in Europe, the Asia-Pacific region, the Middle East, and Latin America, with launch in the US now pending regulatory approval.

Founded in 1947, Franklin Resources has grown its AUM from about $1.58T in early 2025 to over $1.7 T in early 2026. 

Named the 2025 Asset Manager of the Year in the $500B+ category by Money Management Institute and Barron’s, the firm now closely rivals colossal investment firms such as Morgan Stanley.

On the other hand, Ondo Finance is a 2021-founded company backed by former Goldman Sachs executives.

As of early 2026, the platform was the largest provider of blockchain-based investment products with a total value locked (TVL) exceeding $2.5 billion.

Some of the firm’s most prolific partners include BlackRock (the world’s largest asset manager with $14.04T AUM), Binance, and Fidelity.

ONDO token, now the 51st in the world by market cap, gained 4.17% in the day to trade at $0.2593. Critiques note the token’s disconnect from the company’s performance, underscoring ongoing debates about RWA utility.

Source: CoinPedia

Bridging blockchain and TradFi

Institutions are increasingly adopting initiatives similar to Franklin Templeton’s to remain competitive in the growing crypto space.

The trend has now moved from experimental phases to full-on scaling following regulatory clarity under the GENIUS Act. Financial giants such as BlackRock, JPMorgan Chase, and Goldman Sachs now lead the bandwagon, and many more plan on joining them.

Most recently, Securitize partnered with the New York Stock Exchange (NYSE) to launch 24/7 RWA tokenized trading powered by stablecoin settlements.

Steve Muchoki

Steve is a crypto news writer with a passion for decoding market moves. He blends breaking blockchain news with sharp technical analysis and bold price predictions. From Bitcoin rallies to altcoin breakouts, Steve breaks it all down with clarity and insight. Whether you're a trader or just curious, his analysis keeps you ahead of the curve.

Recent Posts

Best Crypto to Invest in as Bitcoin Bounces 5% to $71,000 on Iran Pause and Pepeto Presale Keeps Growing

Bitcoin jumped above $71,000 after Trump postponed strikes on Iran, and the entire crypto market…

March 25, 2026

Bitcoin Price Prediction: Can BTC Break $73K or Drop Again?

Bitcoin is showing signs of a short-term recovery, with price action attempting to push higher…

March 25, 2026

Inside Outset Media Index (OMI) and How Its Proprietary Metrics Change Media Performance Analysis

Outset Media Index (OMI), which recently entered the soft launch phase, introduces a standardized way…

March 25, 2026

Midnight Deal With Monument Could Drive Massive TVL Growth, Says Hoskinson

In a move that shows the growing convergence between traditional banking and blockchain technology, Monument…

March 25, 2026

Bitcoin Stabilizes Around $70K — What Will It Take for the BTC Price to Break Out?

The Bitcoin price has started to stabilize around the $70K region after a sharp pullback,…

March 25, 2026

Was the XRP Lawsuit Meant to Shake Out Retail Investors?

The long-standing legal saga surrounding XRP is once again under scrutiny after analyst Jesse from…

March 25, 2026