Jetking, India’s IT training institute, has been a household name for decades. But behind its classrooms and job-ready courses lies a big financial strategy few expected — a growing Bitcoin treasury inspired by none other than Michael Saylor, the Strategy CEO known for turning Bitcoin into a corporate asset.
In an exclusive interview with Coinpedia, Jetking’s CFO Siddarth Bharwani revealed the company’s long-standing interest in peer-to-peer systems since the Napster era. So, when Bitcoin emerged, its decentralized structure instantly clicked with Jetking’s tech-savvy leadership.
By 2017, the company began exploring Bitcoin. But it was Saylor’s high-profile move to institutionalize Bitcoin at MicroStrategy that truly changed the game for Jetking, transforming their view of Bitcoin from a tech curiosity to a potential treasury asset.
“It was Michael Saylor’s move to institutionalize Bitcoin on MicroStrategy’s balance sheet that catalysed our own shift in perspective — highlighting Bitcoin not just as a technology, but as a transformative treasury asset. This conviction led us to formally begin accumulating Bitcoin in March 2022.,” the CFO shared.
Jetking’s pivot to Bitcoin wasn’t just driven by curiosity, it was born out of survival. The pandemic devastated Jetking’s operations, wiping out 40 years of physical expansion in just 12 months. In March 2022, Jetking took its first steps, formally buying Bitcoin as a treasury asset.
“We looked at Bitcoin and Bitcoin being the hardest money available on earth, we went ahead and bought Bitcoin on our Balance sheet,” he said.
Jetking isn’t stopping at a few Bitcoins. The company has an ambitious roadmap to accumulate 210 BTC by 2025, and eventually reach 18,000 BTC by 2030.
“Capital efficiency is maximized through Fundraises, cash flow recycling and market-hedged exposure — all while aligning dilution control with long-term Bitcoin appreciation and shareholder value creation.”
The company is focusing on capital efficiency, market-hedged exposure, and disciplined fundraises, all while keeping shareholder dilution under control. They want to build Bitcoin exposure the smart way, not the reckless way.
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