eToro’s Yoni Assia Joins Squawk Box to unpack the firm’s Nasdaq IPO, $50M Bitcoin bet, and fintech future. With 130+ crypto assets and a $5.5B valuation, eToro eyes Gen Z’s $140T wealth shift, leaving behind rivals like Robinhood.
Imagine this: buying Bitcoin at $5 and flipping it for a $50 million profit. That’s the daring move eToro, led by CEO Yoni Assia, pulled off in the early 2010s, well before crypto fever grabbed the world.
In a recent CNBC interview, Assia spilled the details on eToro’s early gamble, a story of foresight, fortune, and a boardroom decision that still stings.
eToro dove into crypto when it was an unknown territory. “We were very early,” Assia said, recalling how the company’s treasury snagged Bitcoin at $5, only to watch it rocket to $50,000.
The board, wary of straying from eToro’s core, forced a sale at $50 million as they cleared that Bitcoin is not their business area. Assia, with a sneaky grin, hinted he might’ve “fired” those cautious board members.
This week, eToro hit a major milestone, listing on Nasdaq after shelving a 2021 SPAC plan. Patience paid off: 2024 saw $192 million in net income, with crypto driving $12 million. Crypto trading now fuels 25% of eToro’s business, up 10% from last year, with over 130 digital assets offered globally.
eToro’s crypto cred runs deeper. Ethereum’s Vitalik Buterin once worked from their offices before launching his blockchain revolution, a nod to eToro’s early clout. This only highlights how early eToro was in crypto before the big fintech firms roped in.
It felt like eToro entered Bitcoin in its early stage, only to fumble it. However, it could not be part of their core investment strategy.
Assia remains steadfast: “Crypto is here to stay.” While stocks now drive 75% of revenue, and keep a quarter for digital currency trading. From a $5 Bitcoin bet to Nasdaq’s bright lights, eToro’s journey reflects crypto’s meteoric rise, and its story is far from over.
Yoni Assian’s eToro bought Bitcoin for $5 in its initial days, only to sell it at $50,000. Well, the board members, specially eToro may still feel like it was a bad move and should have HODL.
Nevertheless, with some top crypto leaders like Changpeng Zhao seeing Bitcoin cross $1M in the coming years, will Yoni’s eToro consider making a fresh start?
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