Ethereum Launches New “Etherealize” to Boost Institutional Investment Amid Scrutiny

At a time when the ethereum foundation ethereum foundation - info@ethereum.org Event Organiser is facing strong criticism for its alleged failure to support its network developers, a new Ethereum-focused startup, Etheralize, which aims to promote Ethereum to institutional investors, has been launched by Vivek Raman, with the support of Ethereum Co-Founder Vitalik Buterin Vitalik Buterin Vitalik Buterin is a well-known tech geek, influencer, and computer programmer. To promote the blockchain, he started Bitcoin Magazine and provided blockchain information for cryptocurrency investors. In 2015, he co-founded Ethereum, a blockchain platform that contributed to decentralized finance.   Quick Facts   Full name Vitaly Dmitrievich Buterin Birth 31-01-1994, Kolomna, Russia Education University of Waterloo Wife/Partner To be updated / Not Married Famous for Ethereum, ETH, Blockchain advocate/promoter  Net Worth $1B (refer for real-time)   Buterin recognized the need for decentralized finance and used smart contracts to publish the Ethereum whitepaper.  His contributions paved the way for Ethereum's transition to Proof-of-Stake, which proved to be scalable and effective. Furthermore, he introduced Ether (ETH), the blockchain platform's native coin. A Timeline of Vitalik’s Career Co-founded Bitcoin Magazine (2011) – Established one of the first crypto publications, writing extensively on Bitcoin and blockchain. Authored Ethereum Whitepaper (2013) – Proposed a blockchain with smart contract functionality for decentralized applications (d Apps). Co-founded Ethereum (2015) – Launched Ethereum after a successful $18M ICO, revolutionizing the blockchain ecosystem. Developed Ethereum Virtual Machine (2015–2016) – Created the EVM, enabling developers to build and deploy smart contracts. Worked on Ethereum Scalability (2017–2021) – Contributed to Layer 2 solutions like Rollups, Plasma, and Sharding. Led Ethereum’s Transition to Proof-of-Stake (2018–2022) – Helped develop and implement Ethereum 2.0, merging the Beacon Chain in 2022. Blockchain Research & Cryptography (2016–Present) – Focused on zk-SNARKs, privacy tech, and decentralized governance models. Philanthropy & Crypto Advocacy (2017–Present) – Donated millions in crypto for pandemic relief, AI research, and financial inclusion. EntrepreneurCrypto and Blockchain Expert and the foundation.   

With big promises on the table, Etheralize’s launch is sparking plenty of intrigue. Can it deliver?

Etherealize: Ethereum’s New Institutional Arm

Officially launched on January 22, Etheralize brands itself as the “institutional marketing and product arm” of the Ethereum ecosystem. Experts believe the startup could provide the boost Ethereum needs to tackle the growing dominance of Bitcoin. Raman shared his optimism, stating, “Ethereum is the only blockchain that stood the test of time.”

He certainly stays confident.

Criticisms of the Ethereum Foundation Grow

Despite Etheralize’s promising launch, Ethereum’s community has been vocal about concerns regarding the Ethereum Foundation’s management. The community has heavily criticized the foundation’s alleged mismanagement of its $900 million Ether holdings and its failure to provide adequate support to developers.

A key concern among the Ethereum community is the network’s struggle to compete with fast-growing competitors like Solana and XRP. Over the past year, Ethereum has seen a 37.1% increase, while Solana and XRP have surged by 192% and 494%, respectively.

This growth disparity has raised questions about Ethereum’s ability to challenge its rivals.

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Vitalik Buterin Responds

Vitalik Buterin, while open to constructive criticism, has firmly rejected the aggressive and destructive criticisms aimed at Ethereum’s leadership, particularly those targeting Aya Miyaguchi. Despite his defense of the foundation, the tension within the community remains palpable.

The recent resignation of prominent Ethereum developer Nick Conner, citing a leadership misalignment with the community’s desires, highlights the ongoing internal struggles. His departure adds to the growing list of concerns about the direction the Ethereum Foundation is taking.

Etheralize may be Ethereum’s new weapon, but its true success will depend on whether the network can mend its internal divisions and stay ahead of the competition.

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