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Ethereum Launches New “Etherealize” to Boost Institutional Investment Amid Scrutiny

Published by
Vignesh S G

At a time when the ethereum foundation is facing strong criticism for its alleged failure to support its network developers, a new Ethereum-focused startup, Etheralize, which aims to promote Ethereum to institutional investors, has been launched by Vivek Raman, with the support of Ethereum Co-Founder Vitalik Buterin and the foundation.   

With big promises on the table, Etheralize’s launch is sparking plenty of intrigue. Can it deliver?

Etherealize: Ethereum’s New Institutional Arm

Officially launched on January 22, Etheralize brands itself as the “institutional marketing and product arm” of the Ethereum ecosystem. Experts believe the startup could provide the boost Ethereum needs to tackle the growing dominance of Bitcoin. Raman shared his optimism, stating, “Ethereum is the only blockchain that stood the test of time.”

He certainly stays confident.

Criticisms of the Ethereum Foundation Grow

Despite Etheralize’s promising launch, Ethereum’s community has been vocal about concerns regarding the Ethereum Foundation’s management. The community has heavily criticized the foundation’s alleged mismanagement of its $900 million Ether holdings and its failure to provide adequate support to developers.

A key concern among the Ethereum community is the network’s struggle to compete with fast-growing competitors like Solana and XRP. Over the past year, Ethereum has seen a 37.1% increase, while Solana and XRP have surged by 192% and 494%, respectively.

This growth disparity has raised questions about Ethereum’s ability to challenge its rivals.

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Vitalik Buterin Responds

Vitalik Buterin, while open to constructive criticism, has firmly rejected the aggressive and destructive criticisms aimed at Ethereum’s leadership, particularly those targeting Aya Miyaguchi. Despite his defense of the foundation, the tension within the community remains palpable.

The recent resignation of prominent Ethereum developer Nick Conner, citing a leadership misalignment with the community’s desires, highlights the ongoing internal struggles. His departure adds to the growing list of concerns about the direction the Ethereum Foundation is taking.

Etheralize may be Ethereum’s new weapon, but its true success will depend on whether the network can mend its internal divisions and stay ahead of the competition.

FAQs

What is Etherealize?

Etherealize is a new Ethereum startup focused on promoting Ethereum to institutional investors, acting as a marketing arm for the blockchain.

Vignesh S G

Vignesh is a young journalist with a decade of experience. A proud alumnus of IIJNM, Bengaluru, he spent six years as a Sub-Editor for a leading business magazine, published from Kerala. His interest in futuristic technologies took him to a US-based software company specialising in Web3, Blockchain and AI. This stint inspired him to view the future of journalism through the lens of next generation technologies. Now, he covers the crypto scene for Coinpedia, uncovering a vibrant new world where technology and journalism converge.

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