Bitcoin continues to trade above the $100,000 mark, holding firm as institutional adoption grows and mining competition heats up. While the spotlight often falls on companies like MicroStrategy for their aggressive buying, a fresh contender has entered the scene with a radically different strategy.
At Consensus 2025, Eric Trump, co-founder of American Bitcoin, opened up his ambitious plans to mine Bitcoin at just $37K to $38K per BTC. That’s nearly a third of the current market price. Trump believes this cost-efficient approach will help his firm outpace MicroStrategy in the race to dominate Bitcoin holdings.
Rather than buying from over-the-counter (OTC) markets, American Bitcoin aims to acquire BTC directly through mining, positioning itself as a new kind of powerhouse. Eric Trump emphasized that there are “two races for Bitcoin: buying and mining,” and he’s confident American Bitcoin will win the mining race by focusing on cost-effective production.
MicroStrategy has built a massive 568,000 BTC position through persistent purchases, but American Bitcoin plans to mine its way to similar levels. CEO Asher Genoot, who launched the company in March 2025, has said they are prepared to invest billions into scaling mining operations.
But his message is clear that American Bitcoin is not just playing catch-up; it wants to leapfrog ahead. And with cheaper production costs, they believe they have the edge over other countries like China.
On the contrary…
Despite its bold vision, American Bitcoin is already facing scrutiny. Concerns have been raised about potential conflicts of interest given the Trump family’s broader crypto involvement. But Eric Trump brushed off the concerns, voicing a strong belief in Bitcoin’s long-term role and even suggesting it could replace SWIFT as the global payments backbone.
Crypto analyst Xtra says Eric Trump’s recent pro-Bitcoin and anti-SWIFT comments aren’t just talk, they’re part of a bigger game. He argues the Trump circle is using crypto’s low liquidity and loose regulation to quietly make billions while pushing a patriotic narrative to turn the U.S. into a crypto powerhouse. He also reminds followers of Trump’s quiet “crypto reserve” executive order from March, which included ETH at the last minute, coinciding with a SOL pump from $140 to $180. He calls it a classic case of political market manipulation that’s now conveniently forgotten.
As the next phase of institutional Bitcoin adoption unfolds, it’s no longer just about who buys the most; it’s about who mines the smartest. With Bitcoin above $100K, American Bitcoin’s bold mining-first approach could reshape the leaderboard in the coming years.
Crypto mining involves solving complex puzzles on a blockchain to authenticate transactions and earn cryptocurrency rewards.
Profitability depends on hardware costs, electricity, crypto prices, and network difficulty. Use mining calculators to estimate earnings.
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