Coinbase is making it clear that it no longer wants to be seen as just a crypto exchange.
In its Coinbase System Update for 2025, the company laid out a broader plan to rebuild finance on crypto rails, arguing that the current system is slow, expensive, and limited by banking hours. Coinbase conveyed the clear message that crypto infrastructure is now mature enough to power investing, payments, and financial services at scale.
The centerpiece of the update is what Coinbase calls the “Everything Exchange.” The goal is to give users a single account where they can trade more than just crypto as markets increasingly move on-chain.
Coinbase confirmed that stock trading is now live inside the Coinbase app, with a dedicated stocks section and a unified portfolio view. Users can buy stocks using USDC while earning rewards, positioning the platform for always-on trading.
The company also revealed plans to launch equity perpetuals outside the U.S., offering leveraged exposure to individual stocks and indices.
Coinbase is also entering prediction markets, introducing an in-app Predictions tab that lets users trade outcomes tied to elections, sports, policy decisions, and economic events. The feature is being rolled out through a partnership and is designed to sit alongside traditional trading inside the app.
On the crypto side, Coinbase is expanding access through DEX integration, including support for Solana. The update emphasized access to “millions of assets,” allowing users to trade newly launched on-chain tokens without managing separate wallets or seed phrases.
Trading is only part of the picture.
Coinbase is also expanding services aimed at managing a user’s “entire financial life.” These include direct deposit, USDC rewards, lending and borrowing, and instant unstaking for supported assets.
According to Coinbase, users have already accessed $1.5 billion in liquidity since January through borrowing products, while staking has generated over $1 billion in rewards since 2023.
The System Update ties together retail users, businesses, developers, and institutions under one strategy.
From tokenized real-world assets and business payments to AI-powered portfolio tools, Coinbase is positioning itself as financial infrastructure rather than just a trading venue.
Yes, stock trading is live in the Coinbase app. You can buy stocks using USDC, earn rewards, and view all holdings in a unified portfolio.
Prediction markets in the Coinbase app let you trade outcomes on elections, sports, and economic events, all within the same platform as traditional investing.
Through DEX integration, Coinbase users can trade newly launched tokens (like Solana assets) without managing separate wallets, all from one secure account.
If successful, Coinbase’s model could pressure incumbents by offering similar services with fewer intermediaries and longer operating hours. This may accelerate competition around tokenization, stablecoin payments, and always-on trading infrastructure.
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