It’s not every day that a giant like Coinbase exits a promising market, especially one as dynamic as Turkey. Yet, just three months after announcing ambitious plans for the country, the exchange made a sudden U-turn. What went so wrong?
The answer lies in Turkey’s increasingly strict crypto regulations, which are shaking up the industry. But Coinbase isn’t the only one feeling the heat—other major players are grappling with tough choices too.
So, why did Coinbase pull out while others are sticking around? Let’s dive into the story behind this unexpected move.
Turkey’s regulators have tightened the rules for cryptocurrency firms, creating major challenges for companies operating in the country. Recently, the Capital Markets Board listed Coinbase among 14 firms shutting down their operations. Despite this, larger players like Binance and KuCoin are still trying to stay in the game, though they’ve had to make significant compromises.
Both Binance and KuCoin have scaled back operations by removing Turkish language support and reducing marketing aimed at local users. These changes highlight the difficulties of operating in a region with increasingly restrictive regulations.
For Coinbase, leaving Turkey seems to be a strategic decision to avoid these hurdles.
Turkey isn’t the only market presenting challenges for Coinbase. In Europe, the company recently stopped offering USDC yield programs, citing tough new EU regulations. Adding to the list of changes, Coinbase announced plans to delist Wrapped Bitcoin (WBTC) by December 19, 2024. This move surprised many, especially given the success of its other token, cbBTC, which holds a strong $1.44 billion market cap in the DeFi space.
Focusing on the U.S.
Back in the U.S., Coinbase CEO Brian Armstrong is focusing on policy. He’s reportedly been chatting with politicians about appointing crypto-friendly leaders, including suggesting Hester Peirce as a replacement for SEC Chair Gary Gensler. Whether that will change anything is anyone’s guess, but it shows the exchange is playing the long game.
Here’s the thing: Bitcoin’s rally is bringing retail investors back in droves. In November, Coinbase’s app ranking jumped to ninth place globally. That’s a big win for the exchange, even as they face regulatory challenges.
For Coinbase, leaving Turkey might be more about focusing resources on easier markets than giving up. But will this strategy keep the company ahead of its competitors? Or will ongoing regulatory hurdles slow its momentum?
One thing is clear: the crypto world is always unpredictable, and Coinbase remains right at the center of the action.
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