Bitcoin Treasury Strategy Splits as Corporate Holders Take Different Paths

Published by

Yash Jain

July 14, 2026

A bear and bull facing off over mechanical hands with a Bitcoin symbol backdrop.

The Bitcoin treasury story isn’t moving in one direction anymore after assessing the top 20 public Bitcoin Treasury companies. Some public companies have kept their holdings untouched since 2025, treating the asset like digital gold.

Others have started trimming positions, while a separate group continues adding to reserves despite market volatility. The result is a growing divide in how corporate balance sheets are approaching BTC.

Some Firms Simply Refuse To Sell

Several top treasury holders have remained completely inactive since 2025. GD Culture Group continues to hold 7,500 BTC, while Galaxy Digital Holdings remains at 6,894 BTC.

Next Technology Holding still holds 5,833 BTC, Bullish maintains 24,300 BTC, Bitcoin Standard Treasury Company holds 30,021 BTC, and Twenty One Capital continues to hold 43,514 BTC without additional purchases or sales.

This lack of movement suggests these firms have maintained their treasury strategy rather than actively trading their holdings.

Corporate Buyers Keep Entering The Market

Not every company has stayed on the sidelines. American Bitcoin Corp increased its holdings to 8,000 BTC with its latest purchase recorded on July 6, 2026.

Strive also expanded its treasury with its latest purchase on July 13, 2026, bringing holdings to 19,900 BTC. Metaplanet added 2,823 BTC on July 2, raising its total to 43,000 BTC.

Coinbase Coinbase Coinbase is one of the leading cryptocurrency exchanges known for making digital asset trading secure, easy, and accessible for everyone. Founded by Brian Armstrong and Fred Ehrsam in 2012, the company allows users to buy, sell, and trade cryptocurrencies. The publicly traded company provides crypto trading, custody, staking, payments, derivatives, prediction markets, and other digital-asset services for consumers, institutions, businesses, and developers. Coinbase is also expanding beyond a traditional crypto exchange through Base, Coinbase Wallet, Coinbase Advanced, Coinbase One, Coinbase Prime, and stablecoin infrastructure. Coinbase Details Attribute Answer Key Products Coinbase, Coinbase Wallet, Coinbase One, Advanced Trade, Coinbase Card, Coinbase Prime, Coinbase Commerce, Coinbase Developer Platform, Base Trading Spot trading, Advanced Trade, derivatives, and DEX trading Institutional Services Coinbase Prime, Institutional Solutions, custody, trading, and APIs Developer Services Developer Platform, Wallet SDK, Commerce API, Exchange API, Prime APIs, and Base Node Blockchain Base Stablecoin USD Coin (USDC) Countries 100+ countries Crypto Focus Trading, custody, staking, payments, stablecoins, DeFi, Web3, and onchain infrastructure Notable Blockchain Project Base, Coinbase's Layer-2 blockchain Current Positioning Coinbase is building an “Everything Exchange” covering crypto, equities, derivatives, prediction markets, and more. Key Features of Coinbase: Users can buy, sell, exchange, and manage cryptocurrencies such as Bitcoin and Ethereum. Advanced trading tools and features are available for professional and experienced traders. Offers a self-custody crypto wallet, now available through the Base app. Users can earn rewards by staking supported cryptocurrencies on the platform. Coinbase Prime offers institutional services such as trading and crypto custody. APIs and on-chain solutions help developers build and manage crypto applications. Platform Security and Regulatory Compliance Platform Security Measures Cold storage: More than 90 percent of customers’ funds are held offline in secure vaults. Data encryption: User information is encrypted using AES-256. Account protection: MFA and biometrics serve to protect the user’s account. Segregation of assets: Customer crypto funds and fiat balance are segregated and cannot be used without the customer’s consent. Regulatory Compliance US Licenses: It is registered with FinCEN and holds licenses for conducting money transfers in many US states, including NYDFS BitLicense. Legal Regulations: Adheres to the USA PATRIOT Act and Bank Secrecy Act through identification and transaction monitoring. Sanctions Screening: Transfers are checked against OFAC lists to help prevent illegal on-chain activity. Coinbase Products Product Category Coinbase Crypto Exchange Coinbase Wallet Self-Custody Wallet Coinbase One Subscription Advanced Trade Advanced Trading Coinbase Card Crypto Card Coinbase Prime Institutional Coinbase Commerce Crypto Payments Coinbase Business Business Platform Coinbase Developer Platform (CDP) Developer Platform Base Layer 2 Blockchain Base App Onchain App Coinbase Staking Staking Coinbase Derivatives Derivatives Prediction Markets Prediction Trading Coinbase Ventures Venture Capital Coinbase Key Supported Regions North America: United States (all states except Hawaii), Canada Europe: United Kingdom, Germany, France, Spain, Netherlands, Italy, and most EEA member countries Asia-Pacific: Singapore, Australia, India, Turkey, Philippines, Vietnam, Pakistan Africa & South America: South Africa, Brazil, and selected developing markets support@coinbase.com WalletCentralised Exchange ’s latest recorded purchase came in May 2026, taking holdings to 16,492 BTC, while Block Inc. also added to its position during the same month and now holds 9,032 BTC.

Others Have Started Reducing Exposure

Meanwhile, several companies have chosen a different path. Riot Platforms reduced holdings by 2,325 BTC in April 2026 and now holds 15,680 BTC. Strategy has sold 3,588 BTC, while MARA Holdings sold more than 18,000 BTC across March and May before adding a modest 1,000 BTC in June.

Trump Media & Technology Group reduced its holdings by 2,000 BTC in February 2026, leaving 9,542 BTC. ProCap Financial also shifted direction, recording a sale of 52 BTC in early June after months of accumulation.

SpaceX returned as a buyer in May 2026 after previously selling 17,439 BTC in 2024, purchasing 10,427 BTC. CleanSpark has remained active on both sides, buying 454 BTC in July while previously selling 108 BTC in May.

The Bitcoin treasury landscape has clearly become more selective. While some firms continue accumulating or holding long-term, others are actively rebalancing positions, highlighting that corporate strategies are no longer moving in lockstep.

BTC$ 77,498.75(0.63%)

Trust with CoinPedia:

CoinPedia has been delivering accurate and timely cryptocurrency and blockchain updates since 2017. All content is created by our expert panel of analysts and journalists, following strict Editorial Guidelines based on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Every article is fact-checked against reputable sources to ensure accuracy, transparency, and reliability. Our review policy guarantees unbiased evaluations when recommending exchanges, platforms, or tools. We strive to provide timely updates about everything crypto & blockchain, right from startups to industry majors.

Investment Disclaimer:

All opinions and insights shared represent the author's own views on current market conditions. Please do your own research before making investment decisions. Neither the writer nor the publication assumes responsibility for your financial choices.