Binance has been turning heads lately as it gains momentum across the crypto market.
With new partnerships, rising institutional adoption and treasury activity, it is showing strong growth and expanding its influence in both crypto and traditional finance.
Binance Coin (BNB) has surpassed UBS (Union Bank of Switzerland) in market capitalization, marking a significant milestone. As of September 2025, BNB’s market cap has crossed $130 billion, while UBS’s is around $129.29 billion.
Reacting to this, Binance’s founder, Changpeng Zhao (CZ), expressed his support for broader adoption of BNB, saying, “Banks need to adopt BNB. As a small community member, I am happy to help any bank integrate,” he said, which shows his commitment to promoting BNB’s integration into traditional financial systems.
BNB also hit a new all-time high and is currently trading at $940.70, up over 3% in the last 24 hours and has gained around 9% in the past week. Analyst Ali Martinez says BNB is currently in the middle of a bullish breakout.
He points out that momentum is strong, and the price could continue to climb, with a potential target sitting at $1,300.
Institutional interest is fueling BNB’s momentum.
Binance recently partnered with Franklin Templeton, to create digital asset solutions for a wide range of investors. The partnership aims to combine Franklin Templeton’s expertise in compliant tokenized securities with Binance’s global trading platform to make investing more efficient, transparent, and accessible.
BNB treasury activity is also contributing to the rally. Recently, CEA Industries bought 30,000 BNB worth $26 million and expanded its holdings to over 400K BNB.
CZ’s push for broader adoption is reflected in other major developments.
Notably, RAKBAK bank in the UAE recently added BNB to its growing list of crypto offerings. Customers can now buy and sell BNB directly through the bank’s app.
Previously, the National Bank of Kazakhstan had revealed plans to integrate its digital currency, the digital tenge, directly on the BNB blockchain. The NBK ran a pilot for its digital currency, involving local merchants and consumers to test real-world use.
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