Adam Back, the cypherpunk cited in Satoshi Nakamoto’s Bitcoin whitepaper, has invested nearly $1.5 million in H100 Group, a Swedish digital health firm that just became the first public company in Sweden to adopt a Bitcoin treasury strategy. His support helped close a $2.2 million convertible loan round, with the remaining $700,000 coming from other strategic backers.
On May 22, H100 Group confirmed the purchase of 4.39 BTC using excess liquidity, signaling a strategic pivot amidst financial pressures. In 2024, H100 reported a 38% revenue drop and a loss of 9.77 million SEK, prompting it to explore new avenues for financial resilience.
But this move isn’t just about diversifying reserves. According to CEO Sander Andersen, Bitcoin aligns with H100’s mission of individual sovereignty, decentralization, and transparency—the same principles that drive its AI-powered digital health ecosystem.
“Bitcoin is not just a hedge—it’s a cultural and strategic fit,” said Andersen.
Inspired by MicroStrategy’s Michael Saylor, non-tech companies around the world are waking up to Bitcoin. From Latin America to Europe, BTC is making its way into diverse corporate treasuries. H100’s adoption shows the movement is expanding into sectors like healthcare, where Bitcoin’s core values deeply resonate.
Currently, only 4.4% of Bitcoin’s supply is held by companies. But with figures like Adam Back stepping in, that number may rise fast. After the BTC announcement, H100’s stock jumped 37%, and another 5.33% the next day—despite still being 35% below its yearly high.
Adam Back’s endorsement could signal a turning point in corporate Bitcoin adoption, especially outside the U.S. H100’s dual focus—digital healthcare and Bitcoin integration—is attracting attention from both investors and industry observers. It may well become a model for how mission-driven companies can blend technology, finance, and values into one strategy.
H100 Group, a Swedish digital health firm, purchased 4.39 BTC using excess liquidity, becoming the first Swedish public company to adopt a Bitcoin treasury strategy.
H100 Group is the first public company in Sweden and one of the first in Europe to adopt a Bitcoin treasury policy.
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